It's a Small World After All. (cover story)

AMERICAN business enterprises; INTERNATIONAL business enterprises; LRN Corp.; TRANSLATING & interpreting; TENNANT & Co.; MACHINERY industry

The article relates the business problems encountered by several U.S. companies with their international operations. LRN, a company which develops ethics training and works with hundreds of companies in 120 countries around the world, needed to translate sensitive business ethics training courses into multiple languages while taking into consideration the cultural, legal, and linguistic needs of each customer. Tennant and Co., a firm that produces commercial cleaning machines, wanted to build a consistent message and branding on the company Web site across worldwide markets with minimal cost.