Talkin' 'bout a (B2B) Revolution.

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  • Author(s): Salz, Peggy Anne
  • Source:
    EContent. Sep2009, Vol. 32 Issue 7, p10-10. 1p.
  • Additional Information
    • Subject Terms:
      BUSINESS-to-business transactions; MARKETING; PUBLISHING; TECHNOLOGICAL innovations; INFORMATION resources; LLESIANT Inc.
    • Abstract:
      The article examines the business to business (B2B) revolution that is characterized by the convergence of B2B marketing and publishing and its potential impact on B2B firms. It discusses the challenge to develop the next generation of intelligence systems that will give forward-thinking executives with time-sensitive analysis they need, when and how they need it. Reference is made to Llesiant, Inc. and its platform that includes a variety of technological services that support multiple formats and syndicates over 40,000 local information sources.