SEO and the Business of Content. (cover story)

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    • Subject Terms:
      SEARCH engine optimization; INTERNET searching; WEBSITES; INFORMATION retrieval; DATABASE searching
    • Abstract:
      The article discusses the need for traditional publishing companies and enterprises to apply search engine optimization (SEO) techniques in order to improve their Internet search engine rankings and attract more visitors to their web sites. Web sites such as About.com and eHow.com are described as examples of sites whose content is created by numerous contributors who are hired to write articles to appeal to the masses. The importance of creating relationships with site visitors is also discussed.