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Be an Agent of Change.
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- Author(s): SCOTT, DAVID MEERMAN
- Source:
EContent. Dec2011, Vol. 34 Issue 10, p40-40. 1p. - Source:
- Additional Information
- Subject Terms:
- Abstract: The article discusses technological innovations and resistance to change in industry, providing advice on how readers can be agents of change and promote technology, especially social media. The author argues that since corporate culture is often influenced by the founder or chief executive officer (CEO) of a company it is important to convince them of the importance of social media, online video, and social networking sites such as Google+.
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