Managing Costs in a MULTIPLATFORM WORLD. (cover story)

DIGITAL media; COST control; INTERNET content providers; COMPUTING platforms; SMARTPHONES; ELECTRONIC book readers; USER interfaces; DIGITAL rights management; ECONOMICS

The article explores methods for digital content publishers to control technology costs while providing content on multiple content delivery platforms and channels such as desktop computers, smartphones, and electronic book readers. It is noted that content interfaces need to be well organized and accessible on each platform. Topics include the expansion into multiplatform audio and video content, the use of digital rights management to protect revenue, and anticipating new digital platforms.