Going Public.

GOING public (Securities); INTERNET content providers; STOCK prices; META Platforms Inc.; GROUPON Inc.; LINKEDIN Corp.; EXACTTARGET Inc.; ELOQUA Corp.

The article focuses on the impact that initial public offers (IPO) has on information technology and digital content companies (DCC). It mentions the IPO of social network company Facebook and deal-of-the-day website Groupon which had stock prices drop in value after their IPOs. It contrasts the IPO of business network company LinkedIn Corp. and software companies Eloqua and ExactTarget which have seen positive returns. It reflects on the challenges and regulations DCCs face in going public.