Building Your Content Reuse Strategy.

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  • Author(s): McClure, Marji
  • Source:
    EContent. Sep2013, Vol. 36 Issue 7, p24-28. 5p.
  • Additional Information
    • Subject Terms:
      INTERNET content; INTERNET marketing; ADVERTISING; INTERNET content providers; SOCIAL media
    • Abstract:
      The article offers suggestions on how one can make the most of a particular content. It discusses the benefits of reusing content including saving a huge amount of money, doing more with less, and mobile publishing opportunities. Some of the tips include starting with a strategy, creating objects, not documents, and understanding channel opportunities and constraints. Other ideas include providing the right content to the right users, creating new content going forward, and taking small steps.