PREDICTIVE ANALYTICS. (cover story)

WEBSITES; CONTENT analysis; INTERNET marketing; INTERNET publishing; ELECTRONIC publishing; PREDICTION markets; MARKETING

The article discusses the importance of predictive analytics (PA) in helping content publishers and marketers in maintaining their websites. Topics covered include the basic description of PA, the use of PA algorithms in digital publishing, and the different challenges encountered by digital publishers in charging the customers with reasonable amount for subscriptions. It also discusses the process of establishing and implementing a PA project in a digital publishing company.