John Skipper.

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  • Author(s): Magiera, Marcy
  • Source:
    Advertising Age. 3/11/1991, Vol. 62 Issue 11, p29-29. 1/3p.
  • Additional Information
    • Subject Terms:
      SKIPPER, John; EXECUTIVES; PUBLISHING; WALT Disney Co.; PROBLEM solving; ADVERTISING
    • Abstract:
      The article profiles John Skipper, vice president for magazine publishing at Walt Disney Co. His experience in decision making helped him address the challenges of the job. An example is the delayed conversion of monthly magazine "Disney Adventures" into a bi-monthly publication. His reason is that the kids' magazine has not met the required advertising to editorial ratio.