WHAT THE G-LEAGUE MEANS FOR SPORTS.

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  • Author(s): SCHULTZ, E.J.
  • Source:
    Advertising Age. 2/20/2017, Vol. 88 Issue 4, p0013-0013. 1p.
  • Additional Information
    • Subject Terms:
      NATIONAL Basketball Association; GATORADE Co.; SPORTS drinks; SPORTS business; MARKETING
    • Abstract:
      The article details the decision of the National Basketball Association (NBA) to rename its minor D-League to G-League after the Gatorade sports drink brand. Topics discussed include the significance of the Gatorade-NBA deal for the sports business, Gatorade's commitment to enhancing performance through innovation, and the company's collaboration with NBA to create custom, behind-the-scenes video content.