Marketers boost Pope's visit to Mexico with tie-ins.

Item request has been placed! ×
Item request cannot be made. ×
loading   Processing Request
Read Online Read More Add to Saved list
  • Author(s): Sutter, Mary
  • Source:
    Advertising Age. 1/25/1999, Vol. 70 Issue 4, p14-14. 1/2p. 1 Color Photograph.
  • Additional Information
    • Subject Terms:
      JOHN Paul II, Pope, 1920-2005; ADVERTISING; MARKETING; SABRITAS Srl de CV; PEPSICO Inc.; TRAVEL
    • Subject Terms:
      MEXICOReport Available
    • Abstract:
      The article reports on the lengths companies are going to in order to help market their products during a visit from Pope John Paul II in Mexico in January 1999. Sabritas, the Mexican subsidiary of Frito-Lay, is marketing holy pictures of the pope packaged inside potato chip bags. Proceeds are donated to the church-sponsored fund to benefit pilgrims. Church officials have defended their efforts to use modern means to bring the pope's message to the faithful. PepsiCo is another sponsor of the pope's visit, having run a television commercial promoting the visit.