In reaching Gen Zers, influencers are No. 1: Influencer-created videos surged by 26% to 133 billion minutes watched.

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  • Author(s): Liffreing, Ilyse (AUTHOR)
  • Source:
    Ad Age. 5/3/2021, Vol. 92 Issue 6, p4-4. 1p.
  • Additional Information
    • Subject Terms:
      GENERATION Z; GENERATION Z consumers; VIDEOS; STAY-at-home orders; BROADCAST channels
    • Abstract:
      In March alone, the top 10 influencer and influencer-driven channels reached 29% of the Gen Z audience with 150 million unique viewers, twice as much as the 14% reach (71 million unique viewers) of the top 10 broadcast channels. Broadcasters have generally not fared well during the pandemic. [Extracted from the article]
    • Abstract:
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