NBA fans call for logo update with black player: But league still winning with Gen Z, according to latest Ad Age-Harris Poll research.

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  • Author(s): Schultz, E.J. (AUTHOR)
  • Source:
    Ad Age. 7/26/2021, Vol. 92 Issue 11, p5-5. 1p.
  • Additional Information
    • Subject Terms:
      NATIONAL Basketball Association; GENERATION Z consumers; BASKETBALL; PROFESSIONAL sports; ADULTS
    • Abstract:
      The National Football League remains the most dominant pro sport in the U.S. - but the National Basketball Association is beating it when it comes to younger generations, according to a new poll. 56% watched NBA games using the official NBA app this season. [Extracted from the article]
    • Abstract:
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