Inside YouTube's struggle to win TV ad dollars: This upfront season revealed some holes in Google's connected TV advertising offering.

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  • Author(s): Sloane, Garett (AUTHOR)
  • Source:
    Ad Age. 8/9/2021, Vol. 92 Issue 12, p8-8. 1p.
  • Additional Information
    • Subject Terms:
      GOOGLE Inc.; ADVERTISERS; TELEVISION advertising; INTERNET advertising; SUBSCRIPTION television; PURCHASING agents; INTERNET celebrities; TELEVISION program ratings; LIVE television programs; TELEVISION broadcasting
    • Abstract:
      Mondélez is still very much a Google and YouTube advertiser, it's just that the CTV portion of its spending is flowing elsewhere. YouTube and Google's CTV ecosystem, which includes YouTube TV, a live TV subscription offering, does not have adequate tools to manage frequency, which brands use to control how often they show ads to the same person. [Extracted from the article]
    • Abstract:
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