LeBron James backs at-home fitness brand Tonal: The NBA star joins growing list of big-name endorsers.

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  • Author(s): Adeolu, Moyo (AUTHOR)
  • Source:
    Ad Age. 10/18/2021, Vol. 92 Issue 15, p16-16. 1p.
  • Additional Information
    • Subject Terms:
      JAMES, LeBron, 1984-; NATIONAL Basketball Association; BRAND name products; OLYMPIC medals; OLYMPIC athletes; PURCHASING agents
    • Abstract:
      At-home fitness brand Tonal has added another big-name star to its endorser roster with the signing of LeBron James. According to Tonal, James was introduced to the brand by his personal trainer, Mike Mancias, who also serves on Tonal's advisory board. [Extracted from the article]
    • Abstract:
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