Marketers of the Year 2021: No. 9 FaZe Clan.

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  • Author(s): Wheless, Erika (AUTHOR)
  • Source:
    Ad Age. 12/13/2021, Vol. 92 Issue 18, p18-18. 1p.
  • Additional Information
    • Subject Terms:
      MCDONALD'S Corp.; TEENAGE boys
    • Abstract:
      Most recently, DraftKings became FaZe Clan's sports betting, igaming, daily fantasy and free-to-play partner, as well as a team sponsor for FaZe's Counter-Strike team. No. 9 FaZe Clan From landing the cover of Sports Illustrated to collaborating with McDonald's and James Bond, FaZe Clan went truly mainstream this year When an athlete lands on the cover of Sports Illustrated, it typically signals they have reached a high point in their career or are seeing a meteoric rise in popularity. In April, FaZe partnered with Corona Hard Seltzer, a brand that would later help present FaZe's in-person Summer Tip-Off gaming event in Las Vegas (where rapper Jack Harlow headlined). [Extracted from the article]
    • Abstract:
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