How a Brazilian soccer team is marketing to U.S. fans—and what it means for global sports branding: Storied but little-known Flamengo franchise eyes superbrand status in an increasingly global sports world.

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  • Author(s): Springer, Jon (AUTHOR)
  • Source:
    Ad Age. 4/25/2022, Vol. 93 Issue 7, p28-28. 1p.
  • Additional Information
    • Subject Terms:
    • Abstract:
      Whether there is room in American consumer hearts for still more soccer brands is a topic of some debate among soccer marketing experts. How a Brazilian soccer team is marketing to U.S. fans - and what it means for global sports branding: Storied but little-known Flamengo franchise eyes superbrand status in an increasingly global sports world A U.S. soccer boom started with the 1994 World Cup, which was played here, and the subsequent establishment of Major League Soccer followed by the U.S'. success in women's World Cup play. [Extracted from the article]
    • Abstract:
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