HE'S all about SUNSHINE.

PUBLISHED reprints; BANKS, Ernie, 1931-2015; OPTIMISM; CHEERFULNESS; BATTING (Baseball); BASEBALL players; HISTORY of baseball; CHICAGO Cubs (Baseball team); ATTITUDE (Psychology)

A reprint is presented of an article published in the September 29, 1969 issue on baseball player Ernie Banks of the Chicago Cubs. Banks' optimistic and outgoing personality is examined, particularly as a form of marketing of baseball. His accomplishments in batting are examined, and attributed to hand-eye coordination and strong wrists during his swing. It is noted that Banks has remained optimistic although the Cubs have been a losing team for most of his career.