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Oxfam in mobile drive for world poverty protest.
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- Abstract:
Reports on the use of mobile marketing by Oxfam GB coordinate supporters who are expected to attend a Make Poverty History rally in Edinburgh, Scotland. Aid of the technology provided by Txt4 to allow the charity to send text messages at key moments throughout the protest; Role of Oxfam in texting summit news and information on gatherings to protesters; Delivery of alerts to a database of Oxfam supporters.
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