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Phone: (843) 805-6930
West Ashley Library
9 a.m. - 7 p.m.
Phone: (843) 766-6635
Folly Beach Library
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Phone: (843) 588-2001
John L. Dart Library
9 a.m. - 7 p.m.
Phone: (843) 722-7550
St. Paul's/Hollywood Library
9 a.m. - 8 p.m.
Phone: (843) 889-3300
Mt. Pleasant Library
9 a.m. – 8 p.m.
Phone: (843) 849-6161
Dorchester Road Library
9 a.m. - 8 p.m.
Phone: (843) 552-6466
Edgar Allan Poe/Sullivan's Island Library
9 a.m. - 1 p.m.
Phone: (843) 883-3914
John's Island Library
9 a.m. - 8 p.m.
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McClellanville Library
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Edisto Library
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Wando Mount Pleasant Library
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Otranto Road Library
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Keith Summey North Charleston Library
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ANUNCIOS DE FUTURO. LA ARQUITECTURA DIBUJADA EN LA PUBLICIDAD DE ARTS & ARCHITECTURE DURANTE LA SEGUNDA GUERRA MUNDIAL.
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- Author(s): Díez Martínez, Daniel
- Source:
Revista de EGA. 2020, Vol. 25 Issue 39, p60-73. 14p. - Source:
- Additional Information
- Alternate Title: ADVERTISING THE FUTURE: DRAWN ARCHITECTURE IN ADS PUBLISHED IN ARTS & ARCHITECTURE DURING WORLD WAR II.
- Subject Terms:
- Abstract: The military production policies imposed in the United States during World War II paralyzed the real estate sector and pushed many architects, designers, and drafters to look for work in advertising agencies. Although sheer economic survival was at first the prime reason for their taking on advertising assignments, these gave them an unimaginable degree of creative freedom in the real world. This article analyzes how the phenomenon unfolded in Arts & Architecture, presenting a selection of advertisements published in wartime issues of the magazine in which architectural drawings played a central role. With the sole main purpose of achieving attractive and thought-provoking visual results, for a short period of time the journal's advertising pages served as a research laboratory in which architects could unleash their imagination and envision the constructions of the future that they would build when the war was over. [ABSTRACT FROM AUTHOR]
- Abstract: Las políticas de producción militar impuestas en Estados Unidos durante la Segunda Guerra Mundial paralizaron la actividad del sector inmobiliario y empujaron a muchos arquitectos, diseñadores y delineantes a buscar trabajo en agencias de publicidad. Aunque el interés inicial de estos encargos publicitarios se debía fundamentalmente a cuestiones de estricta supervivencia económica, también permitían desarrollar una libertad creativa inconcebible en el mundo real. Este artículo analiza este fenómeno en la revista Arts & Architecture, y presenta una selección de anuncios publicados durante la guerra en los que el dibujo de arquitectura tiene un papel protagonista. Con el único compromiso fundamental de lograr un resultado visual atractivo y sugerente, durante un breve periodo de tiempo la publicidad de la revista funcionó como un laboratorio de investigación en el que los arquitectos podían dar rienda suelta a su imaginación y ensayar los edificios del futuro que construirían cuando la guerra terminara. [ABSTRACT FROM AUTHOR]
- Abstract: Copyright of Revista de EGA is the property of Revista EGA and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
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