Search Results

Impact of brand image on the brand experience of consumers in China: Brand loyalty as a mediator

• Authors : Nie, Qingqing; Zeng, Qiang

• Source: Social Behavior and Personality: An International Journal. July, 2024, Vol. 52 Issue 7, p1j, 8 p.

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Attention Trajectories Capture Utility Accumulation and Predict Brand Choice.

• Authors : Martinovici, Ana; Pieters, Rik; Erdem, Tülin

Subjects: ATTENTION; BRAND choice; CONSUMER behavior

• Source: Journal of Marketing Research (JMR); Aug2023, Vol. 60 Issue 4, p625-645, 21p, 2 Diagrams, 6 Charts, 2 Graphs

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How Marketing Perks Influence Word of Mouth.

• Authors : Lisjak, Monika; Bonezzi, Andrea; Rucker, Derek D.

Subjects: MARKETING; WORD of mouth advertising; MARKETING research

• Source: Journal of Marketing; Sep2021, Vol. 85 Issue 5, p128-144, 17p, 2 Charts, 1 Graph

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Down to experience.

• Authors : Reed, David

Subjects: *MARKETING strategy; *SALES promotion; *BRANDING (Marketing)

• Source: Precision Marketing. 3/23/2007, Vol. 19 Issue 12, p25-28. 3p.

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Consumers' perceptions of the dimensions of brand personality.

• Authors : Maehle, Natalia (AUTHOR); Otnes, Cele (AUTHOR); Supphellen, Magne (AUTHOR)

Subjects: CONSUMER behavior; SENSORY perception; BRAND choice

• Source: Journal of Consumer Behaviour. Sep/Oct2011, Vol. 10 Issue 5, p290-303. 14p.

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Mood and Brand Extension Judgments: Asymmetric Effects for Desirable Versus Undesirable Brands.

• Authors : Barone, Michael J.; Miniard, Paul W.

Subjects: BRAND choice; MARKETING research; BRAND name products

• Source: Journal of Consumer Psychology (Taylor & Francis Ltd). 2002, Vol. 12 Issue 4, p283-290. 8p. 2 Charts.

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Independent and Interactive Effects of Exposure Sequence, Pioneership Awarenes, and Product Trial on Consumer Evaluation of a Pioneer Brand.

• Authors : Kamins, Michael A.; Alpert, Frank H.; Elliott, Michael T.

Subjects: BRAND name products; PRODUCT management; BRAND choice

• Source: Journal of Consumer Psychology (Taylor & Francis Ltd). 2000, Vol. 9 Issue 4, p223. 7p. 3 Graphs.

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In the Aftermath of Invalidation: Shaping Judgment Rules on Learning That Previous Information Was Invalid.

• Authors : Mazursky, David; Schul, Yaacov

Subjects: CONSUMER goods; MANUFACTURED products; CONSUMER behavior

• Source: Journal of Consumer Psychology (Taylor & Francis Ltd). 2000, Vol. 9 Issue 4, p213-222. 10p. 3 Charts.

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Comparative Versus Noncomparative Advertising: The Moderating Impact of Prepurchase Attribute Verifiability.

• Authors : Jain, Shailendra Pratap; Buchanan, Bruce; Maheswaran, Durairaj

Subjects: ADVERTISING; COMPARATIVE advertising; CONSUMER behavior

• Source: Journal of Consumer Psychology (Taylor & Francis Ltd). 2000, Vol. 9 Issue 4, p201-211. 11p. 1 Diagram, 7 Charts.

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Trying Hard or Hardly Trying: An Analysis of Context Effects in Choice.

• Authors : Dhar, Ravi; Nowlis, Stephen M.; Sherman, Steven J.

Subjects: CONSUMER preferences; CONSUMER behavior; CONSUMER psychology

• Source: Journal of Consumer Psychology (Taylor & Francis Ltd). 2000, Vol. 9 Issue 4, p189-200. 12p. 5 Charts.

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