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Coke catapults Starcom MediaVest.

• Authors : Atkinson, Claire; Sanders, Lisa

Subjects: STARCOM MediaVest Group Inc.; ADVERTISING; COCA-Cola Co.UNITED States

• Source: Advertising Age. 2/9/2004, Vol. 75 Issue 6, pS-6-S-17. 3p. 5 Color Photographs.

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The MACHINE.

• Authors : Thomaselli, Rich

Subjects: ADVERTISING; OGILVY & Mather Worldwide Inc.; ADVERTISERS

• Source: Advertising Age. 1/14/2002, Vol. 73 Issue 2, pS-1-S-12. 4p. 8 Color Photographs.

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ACCOUNT INTELLIGENCE.

Subjects: *ADVERTISERSUNITED StatesMITSUBISHI Motors Corp. ; MOEN Inc. ; COCA-Cola Co. 003296175 COCA-Cola Co. COCA-Cola Co. 003296175 003296175 COCA-Cola Co. 003296175 KO

• Source: Advertising Age. 1/31/2005, Vol. 76 Issue 5, p14-14. 1/4p. 1 Chart.

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When it pays to vote incumbent.

Subjects: *ADVERTISING agencies; *ADVERTISERS; *MARKETINGOGILVY & Mather Worldwide Inc. ; COCA-Cola Co. 003296175 COCA-Cola Co. COCA-Cola Co. 003296175 003296175 COCA-Cola Co. 003296175 KO

• Source: Advertising Age. 2/23/2004, Vol. 75 Issue 8, p14-14. 1/8p.

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Media on the move: Biggest shifts of '03.

Subjects: *MEDIA buying services; *ADVERTISERSMCDONALD'S Corp. MCDONALD'S Corp. MCDONALD'S Corp. MCD; AMERICAN Express Co. 006979900 AMERICAN Express Co. AMERICAN Express Co. 006979900 006979900 AMERICAN Express Co. 006979900 AXP; COCA-Cola Co. 003296175 COCA-Cola Co. COCA-Cola Co. 003296175 003296175 COCA-Cola Co. 003296175 KO

• Source: Advertising Age. 2/9/2004, Vol. 75 Issue 6, pS-14-S-14. 3/4p.

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Letters.

• Authors : Geier JR., Philip H.¹; Spillman, Mollie²; Mathieu, Christian

Subjects: *LETTERS to the editor; *ADVERTISING; *MARKETINGUNITED StatesCOCA-Cola Co. 003296175 COCA-Cola Co. COCA-Cola Co. 003296175 003296175 COCA-Cola Co. 003296175 KO; PEPSICO Inc. 001287762 PEPSICO Inc. PEPSICO Inc. 001287762 001287762 PEPSICO Inc. 001287762 PEP

• Source: Advertising Age. 1/5/2004, Vol. 75 Issue 1, p12-12. 3/4p.

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Marketers create shows in Argentina.

• Authors : Newbery, Charles

Subjects: *AUTOMOBILE advertising; *BEVERAGE advertising; *ADVERTISERSARGENTINAGENERAL Motors Corp. 005356613 GENERAL Motors Corp. GENERAL Motors Corp. 005356613 005356613 GENERAL Motors Corp. 005356613 GM; COCA-Cola Co. 003296175 COCA-Cola Co. COCA-Cola Co. 003296175 003296175 COCA-Cola Co. 003296175 KO

• Source: Advertising Age. 11/17/2003, Vol. 74 Issue 46, p14-14. 1/9p.

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Cox test finds that viewers tune in to VOD ads.

• Authors : Elkin, Tobi

Subjects: *VIDEO on demand; *TELEVISION viewers; *TELEVISION advertisingCOX Media Inc. ; COX Communications Inc. COX Communications Inc. COX Communications Inc. COX; COCA-Cola Co. 003296175 COCA-Cola Co. COCA-Cola Co. 003296175 003296175 COCA-Cola Co. 003296175 KO

• Source: Advertising Age. 10/13/2003, Vol. 74 Issue 41, p3-3. 1/3p. 1 Color Photograph.

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Coke, Turner ink $200 mil pact.

• Authors : MacArthur, Kate; Goetzl, David

Subjects: *TELEVISION advertising; *TELEVISION broadcasting; *CABLE televisionCOCA-Cola Co. 003296175 COCA-Cola Co. COCA-Cola Co. 003296175 003296175 COCA-Cola Co. 003296175 KO; TURNER Broadcasting System Inc. TURNER Broadcasting System Inc. TURNER Broadcasting System Inc. 003319068

• Source: Advertising Age. 5/22/2000, Vol. 71 Issue 22, p2-83. 2p.

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WWF grapples with loss of sponsors to rival WCW.

• Authors : Friedman, Wayne

Subjects: *TELEVISION advertising; *HUMAN sexuality on television; *VIOLENCE on televisionWORLD Wrestling Federation Entertainment Inc. 101161263 WORLD Wrestling Federation Entertainment Inc. WORLD Wrestling Federation Entertainment Inc. 101161263 101161263 WORLD Wrestling Federation Entertainment Inc. 101161263 WWFE; COCA-Cola Co. 003296175 COCA-Cola Co. COCA-Cola Co. 003296175 003296175 COCA-Cola Co. 003296175 KO

• Source: Advertising Age. 12/6/1999, Vol. 70 Issue 50, p26-26. 2/3p. 1 Color Photograph.

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