Search Results

The Week.

Subjects: *ADVERTISING; *SALES; *ADVERTISING agenciesCOCA-Cola Co. 003296175 COCA-Cola Co. COCA-Cola Co. 003296175 003296175 COCA-Cola Co. 003296175 KO; DISCOVER Financial Services (Company) ; MARTIN Agency (Company)

• Source: Advertising Age. 4/24/2006, Vol. 77 Issue 17, p14-14. 2/3p. 1 Color Photograph.

Record details

WATERSHED FOR SODA.

• Authors : Macarthur, Kate

Subjects: *BEVERAGE industry; *SOFT drinks; *SALESUNITED StatesCOCA-Cola Co. 003296175 COCA-Cola Co. COCA-Cola Co. 003296175 003296175 COCA-Cola Co. 003296175 KO

• Source: Advertising Age. 3/13/2006, Vol. 77 Issue 11, p3-37. 2p. 1 Color Photograph.

Record details

Coke light on innovation: analysts.

• Authors : MacArthur, Kate

Subjects: *NEW product development; *BEVERAGE industry; *SALESNORTH AmericaCOCA-Cola Co. 003296175 COCA-Cola Co. COCA-Cola Co. 003296175 003296175 COCA-Cola Co. 003296175 KO

• Source: Advertising Age. 2/21/2005, Vol. 76 Issue 8, p8-8. 1/4p. 1 Color Photograph.

Record details

Coke commits $400M to fix It.

• Authors : MaCarthur, Kate

Subjects: *SALES; *BEVERAGE industry; *MARKETINGATLANTA (Ga.); GEORGIACOCA-Cola Co. 003296175 COCA-Cola Co. COCA-Cola Co. 003296175 003296175 COCA-Cola Co. 003296175 KO

• Source: Advertising Age. 11/15/2004, Vol. 75 Issue 46, p1-50. 2p. 1 Color Photograph.

Record details

Predictions mixed for Coke's C2.

• Authors : MacArthur, Kate

Subjects: *MARKETING strategy; *SALES promotion; *SALESUNITED StatesCOCA-Cola Co. 003296175 COCA-Cola Co. COCA-Cola Co. 003296175 003296175 COCA-Cola Co. 003296175 KO...

• Source: Advertising Age. 5/31/2004, Vol. 75 Issue 22, p8-8. 1/3p. 3 Color Photographs.

Record details

Coke shifts strategy as Surge fizzles.

• Authors : Chura, Hillary

Subjects: *MARKETING strategy; *SALES; *SOFT drink industryCOCA-Cola Co. 003296175 COCA-Cola Co. COCA-Cola Co. 003296175 003296175 COCA-Cola Co. 003296175 KO; PEPSICO Inc. 001287762 PEPSICO Inc. PEPSICO Inc. 001287762 001287762 PEPSICO Inc. 001287762 PEP

• Source: Advertising Age. 2/12/2001, Vol. 72 Issue 7, p1-32. 2p.

Record details

Ad Market 50.

Subjects: *CHARTS, diagrams, etc.; *FINANCIAL performance; *ADVERTISINGCOCA-Cola Co. 003296175 COCA-Cola Co. COCA-Cola Co. 003296175 003296175 COCA-Cola Co. 003296175 KO

• Source: Advertising Age. 4/5/1999, Vol. 70 Issue 15, p44-44. 1/4p. 1 Chart, 1 Graph.

Record details

DIET COKE SETS 2 ADS.

Subjects: COCA-Cola Co.; SOFT drink industry; BEVERAGE advertising

• Source: Advertising Age. 1/8/1996, Vol. 67 Issue 2, p1-2. 2p.

Record details

Gatorade, Coke eye tie.

• Authors : Liesse, J.; Fahey, A.

Subjects: QUAKER Oats Co.; COCA-Cola Co.; SALES

• Source: Advertising Age. 1/27/1992, Vol. 63 Issue 4, p3-48. 2p.

Record details

Coke keeps share lead despite Pepsi's charge.

• Authors : Fahey, Alison

Subjects: COCA-Cola Co.; ADVERTISING; SALES

• Source: Advertising Age. 10/7/1991, Vol. 62 Issue 43, p3-70. 2p.

Record details