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Honda to replace 'bland' ads with emotion-first campaign.

• Authors : Baker, Rosie

Subjects: *MARKETING strategy; *ADVERTISING & psychology; *BRAND imageHONDA Motor Co. Ltd.

• Source: Marketing Week. 4/11/2013, p5-5. 1p.

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Source Independence in Multiple Source Advertising Appeals: The Confederate Effect.

• Authors : Moore, David J.¹; Reardon, Richard²; Mowen, John C.³

Subjects: *ADVERTISING & psychology; *ADVERTISING; *INFORMATION processing

• Source: Advances in Consumer Research. 1989, Vol. 16 Issue 1, p719-722. 4p.

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Pupil Size, Eye Direction, and Message Appeal: Some Preliminary Findings.

• Authors : King, Albert S.¹

Subjects: *COMMUNICATION in marketing; *ADVERTISING & psychology; *CONSUMER behavior

• Source: Journal of Marketing. Jul1972, Vol. 36 Issue 3, p55-58. 4p. 1 Chart.

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Managed Hearts and Wallets: Ethical Issues in Emotional Influence By and Within Organizations.

Subjects: EMOTIONAL labor; SOCIAL influence; CUSTOMER relations

• Source: Business Ethics Quarterly; Apr2009, Vol. 19 Issue 2, p155-191, 37p

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The influence of brand usage on responses to advertising awareness measures.

• Authors : Romaniuk, Jenni; Wight, Samuel

Subjects: BRAND identification; AWARENESS advertising; ADVERTISING & psychology

• Source: International Journal of Market Research; 2009, Vol. 51 Issue 2, p203-218, 16p, 7 Charts

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THE ROLE OF DISGUST AS AN EMOTIONAL MEDIATOR OF ADVERTISING EFFECTS.

• Authors : Shimp, Terence A.; Stuart, Elnora W.

Subjects: AVERSION; ADVERTISING & psychology; RESTAURANT advertising

• Source: Journal of Advertising; Spring2004, Vol. 33 Issue 1, p43-53, 11p, 1 Diagram

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The Effects of Magazine-Induced Psychological Responses and Thematic Congruence on Memory and Attitude Toward the Ad in a Real-Life Setting.

• Authors : Moorman, Marjolein; Neijens, Peter C.; Smit, Edith G.

Subjects: MAGAZINE advertising; ADVERTISING & psychology; CONTEXT effects (Psychology)

• Source: Journal of Advertising; Winter2002, Vol. 31 Issue 4, p27-40, 14p

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Counterfactual Thinking and Advertising Responses.

• Authors : Krishnamurthy, Parthasarathy; Sivaraman, Anuradha

Subjects: COUNTERFACTUALS (Logic); INFORMATION processing; PROBLEM solving

• Source: Journal of Consumer Research; Mar2002, Vol. 28 Issue 4, p650-658, 9p, 1 Chart

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Can Mixed Emotions Peacefully Coexist?

• Authors : Williams, Patti; Aaker, Jennifer L.

Subjects: CONSUMER attitudes; EMOTIONS & cognition; PERSUASION (Psychology)

• Source: Journal of Consumer Research; Mar2002, Vol. 28 Issue 4, p636-649, 14p, 2 Charts

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Effects of Absurdity In Advertising: The Moderating Role of Product Category Attitude and the Mediating Role of Cognitive Responses.

• Authors : Arias-Bolzmann, Leopoldo; Chakraborty, Goutam; Mowen, John C.

Subjects: ABSURD (Philosophy); ADVERTISING & psychology; ADVERTISING

• Source: Journal of Advertising; Spring2000, Vol. 29 Issue 1, p35-50, 16p, 2 Black and White Photographs, 2 Diagrams

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