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Periodical

Getting under the skin with effective advertising.

Subjects: *ADVERTISING & psychology; *ADVERTISING agencies; *CONSUMER psychology

  • Source: Marketing Week. 11/8/2001, Vol. 24 Issue 39, p34. 2p. 1 Color Photograph.

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Academic Journal

Guilt Versus Shame: Coping, Fluency, and Framing in the Effectiveness of Responsible Drinking Messages.

Subjects: GUILT (Psychology); SHAME; ADVERTISING & psychology

  • Source: Journal of Marketing Research (JMR); Dec2012, Vol. 49 Issue 6, p928-941, 14p, 2 Color Photographs, 3 Black and White Photographs, 1 Diagram, 2 Charts, 1 Graph

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Academic Journal

The Role of Selling Costs in Signaling Price Image.

Subjects: RETAIL industry; ADVERTISING & psychology; MARKETING strategy

  • Source: Journal of Marketing Research (JMR); Aug2005, Vol. 42 Issue 3, p302-312, 11p, 1 Diagram, 2 Charts, 2 Graphs

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  • 1-10 of  77 results for ""ADVERTISING & psychology""