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Academic Journal

Understanding the Effects of Process-Focused versus Outcome-Focused Thought in Response to Advertising.

Authors : Escalas, Jennifer Edson; Luce, Mary Frances

Subjects: CONSUMER behavior; CONSUMER attitudes; ADVERTISING & psychology

Source: Journal of Consumer Research; Sep2004, Vol. 31 Issue 2, p274-285, 12p, 1 Diagram, 2 Graphs

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Academic Journal

A Closer Look at Classical Conditioning.

Authors : Allen, Chris T.; Madden, Thomas J.

Subjects: CLASSICAL conditioning; ADVERTISING & psychology; CONDITIONED response

Source: Journal of Consumer Research; Dec85, Vol. 12 Issue 3, p301-315, 15p, 2 Charts

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Academic Journal

Research Notes: The Personal Involvement Inventory: Reduction, Revision, and Application to Advertising.

Authors : Zaichkowsky, Judith Lynne

Subjects: ENGAGEMENT (Philosophy); ADVERTISING & psychology; CONSUMER preferences

Source: Journal of Advertising; Dec94, Vol. 23 Issue 4, p59-70, 12p, 5 Charts

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Academic Journal

Music, mood, and marketing.

Authors : Bruner II, Gordon C.

Subjects: MUSIC psychology; MUSIC in advertising; CONSUMER behavior research

Source: Journal of Marketing; Oct90, Vol. 54 Issue 4, p94-104, 11p, 3 Charts

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Academic Journal

Am Empirical Examination of the Structural Antecedents of Attitude Toward the Ad in an Advertising Pretesting Context.

Authors : MacKenzie, Scott B.; Lutz, Richard J.

Subjects: ADVERTISING & psychology; CONSUMER research; BRAND choice

Source: Journal of Marketing; Apr89, Vol. 53 Issue 2, p48-65, 18p, 6 Diagrams, 3 Charts

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Academic Journal

Patterns of Affective Reactions to Advertisements: The Integration of Moment-to-Moment Responses into Overall Judgments.

Authors : Baumgartner, Hans; Sujan, Mita; Padgett, Dan

Subjects: ADVERTISING & psychology; CONSUMER preferences; ATTRIBUTION (Social psychology)

Source: Journal of Marketing Research (JMR); May97, Vol. 34 Issue 2, p219-232, 14p, 2 Charts, 2 Graphs

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Academic Journal

When Persuasion Goes Undetected: The Case of Comparative Advertising.

Authors : Rose, Randall L.; Miniard, Paul W.; Barone, Michael J.

Subjects: COMPARATIVE advertising; ADVERTISING & psychology; PERSUASION (Psychology)

Source: Journal of Marketing Research (JMR); Aug1993, Vol. 30 Issue 3, p315-330, 16p, 6 Charts

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Academic Journal

Tracking Consumer Decision Making.

Authors : O'Brien, Terrence V.

Subjects: HIERARCHY of effects model (Communication); CONSUMER behavior; PURCHASING

Source: Journal of Marketing; Jan1971, Vol. 35 Issue 1, p34-40, 7p, 1 Black and White Photograph, 1 Diagram, 2 Charts

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Academic Journal

Can Cognitive Dissonance Theory Explain Consumer Behavior?

Authors : Oshikawa, Sadaomi

Subjects: COGNITIVE dissonance; CONSUMER behavior research; PURCHASING

Source: Journal of Marketing; Oct1969, Vol. 33 Issue 4, p44-49, 6p, 1 Black and White Photograph

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Academic Journal

The Pursuit of the Dissonant Consumer.

Authors : Straits, Bruce C.

Subjects: CONSUMER research; COGNITIVE dissonance; SELECTIVITY (Psychology)

Source: Journal of Marketing; Jul1964, Vol. 28 Issue 3, p62-66, 5p

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