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About Ad Age Leading National Advertisers 2022.

Subjects: *ADVERTISERS; *ADVERTISING; *ADVERTISING spending

• Source: Ad Age. 6/27/2022, Vol. 93 Issue 10, p21-21. 1p.

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Les plateformes SVOD à l'assaut de la pub télé.

• Authors : AMMOUR, DIDIER SI

Subjects: *ADVERTISING; *ADVERTISERS; *ADVERTISING revenueWALT Disney Co. ; NETFLIX Inc. NETFLIX Inc. NETFLIX Inc. NFLX

• Source: Stratégies. 2/15/2024, Issue 2207, p32-33. 2p.

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About Ad Age Leading National Advertisers 2021.

Subjects: *ADVERTISERS; *ADVERTISING; *ADVERTISING spending

• Source: Ad Age. 7/12/2021, Vol. 92 Issue 10, p21-21. 1p.

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Shockvertising of luxurious fast-foods brands in emerging markets: Differential effects of consumer demographic profiles.

• Authors : Mukucha, Paul¹ (AUTHOR); Jaravaza, Divaries Cosmas¹ (AUTHOR)

Subjects: *NEW product development; *EMERGING markets; *CONSUMER profilingZIMBABWE

• Source: Cogent Business & Management. Dec2023, Vol. 10 Issue 2, p1-18. 18p.

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Federal Trade Commission Updates Advertising Guides to Combat Deceptive Reviews and Endorsements.

• Authors : Meyerowitz, Steven A.¹

Subjects: *ADVERTISING; *ADVERTISING endorsements; *FALSE advertisingUNITED States. Federal Trade Commission

• Source: Computer & Internet Lawyer. Sep2023, Vol. 40 Issue 8, p15-16. 2p.

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Les médias locaux n'ont pas dit leur dernier mot.

• Authors : CAUSSAT, PASCALE

Subjects: *ADVERTISING; *REGIONAL marketing; *ADVERTISERSFRANCE

• Source: Stratégies. 11/30/2023, Issue 2197, pA28-A30. 2p.

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Advertisers waste 23% of programmatic ad dollars, ANA study finds: Low-quality websites, 'information asymmetry' and other challenges outlined in new report.

• Authors : Sloane, Garett (AUTHOR); Neff, Jack (AUTHOR)

Subjects: *INFORMATION asymmetry; *INTERNET advertising; *ADVERTISERSASSOCIATION of National Advertisers ASSOCIATION of National Advertisers ASSOCIATION of National Advertisers 005917851

• Source: Ad Age. 6/26/2023, Vol. 94 Issue 10, p4-4. 1p.

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Mark Marshall chosen to replace Linda Yaccarino: Former president of ad sales and client partnershipsnamed interim chairman of advertising.

• Authors : Herren, Parker (AUTHOR)

Subjects: *EX-presidents; *ADVERTISING; *BUSINESS enterprisesTURNER Sports Inc. TURNER Sports Inc. TURNER Sports Inc. 557093713 ; TURNER Broadcasting System Inc. TURNER Broadcasting System Inc. TURNER Broadcasting System Inc. 003319068 ; X Corp.

• Source: Ad Age. 5/15/2023, Vol. 94 Issue 7, p3-3. 1p.

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Chapter 2: The Media's Mark.

• Authors : Ford, Jean; Libal, Autumn

Subjects: MASS media; AUDIENCES; JOURNALISTS

• Source: Truth About Diets: The Pros & Cons. 2005, p17-29. 13p. 7 Color Photographs, 2 Black and White Photographs.

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DRIVING GROWTH THROUGH ADVERTISING SPACE RESELLING: Google India recorded a staggering 79.4 percent increase in advertising revenue from Indian advertisers in fiscal 2022.

• Authors : Ghatak, Aanchal

Subjects: *ADVERTISING revenue; *ADVERTISERS; *BUSINESS enterprises

• Source: Dataquest. Aug2023, Vol. 40 Issue 8, p64-65. 2p.

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