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American Advertising Awards host second annual ceremony.

Subjects: *INTERNET advertising; *ADVERTISING; *COMMENCEMENT ceremoniesSTARBUCKS Corp. 030327733 STARBUCKS Corp. STARBUCKS Corp. 030327733 030327733 STARBUCKS Corp. 030327733 SBUX; CALIFORNIA State University, Fresno

• Source: Business Journal Serving Fresno & the Central San Joaquin Valley. 3/8/2024, Issue 3259529, p17-17. 1p.

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Counterpoint: The Best Way To Reduce Alcohol Abuse Is to Regulate the Sale and Advertisement of Alcohol.

• Authors : Kramer, Otis; Carson-DeWitt, Rosalyn

Subjects: ALCOHOLISM; ALCOHOLIC beverage advertising; ALCOHOLIC beveragesUNITED StatesUNITED StatesUNITED StatesReport Available

• Source: Points of View: Alcohol Abuse & Youth. 03/29/2024, p1-4. 3p.

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BUSINESS SERVICES: INDUSTRY TRENDS AND TECHNOLOGICAL SHIFTS IN 2024.

• Authors : Jin Qi¹

Subjects: *BUSINESS process outsourcing; *BUSINESS planning; *CONSUMER behavior

• Source: Franchising World. Feb2024, Vol. 56 Issue 1, p54-55. 2p.

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Exploring the influence of a hotel's green animation advertising on green brand attachment: Green brand uniqueness as a mediator.

• Authors : Qi, Hu; Wenye, Geng; Yuan, Hongzhou

Subjects: CONSUMER psychology; AWARENESS advertising; CONVENIENCE sampling (Statistics)

• Source: Social Behavior & Personality: an international journal. Jan2024, Vol. 52 Issue 1, p1-8. 8p.

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4 approaches to Super Bowl ad stage: Each automaker advertising this year had a unique mission.

• Authors : Bond Jr., Vince (AUTHOR)

Subjects: *AUTOMOBILE industry; *ADVERTISING; *ELECTRIC vehicle industry

• Source: Automotive News. 2/12/2024, Vol. 98 Issue 7129, p3-3. 1p.

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PROMOTING PRIVATE LABEL: INSIGHTS INTO HOW RETAILERS CAN CONTINUE EXPANDING THEIR OWN-BRAND ADVERTISING EFFORTS.

• Authors : Sleter, Greg

Subjects: *HOUSE brands; *ADVERTISING; *RETAIL industry

• Source: Convenience Store News. Mar2024, Vol. 60 Issue 3, pS14-S16. 2p.

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Should Agencies Have A Direct Line to The Client CEO?

• Authors : STEWART, REBECCA (AUTHOR)

Subjects: *CHIEF executive officers; *ADVERTISING executives; *STRATEGIC planning

• Source: Adweek. Dec2023, Vol. 64 Issue 13, p8-9. 2p. 1 Cartoon or Caricature.

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Testing Work–Life Theory in Marketing: Evidence from Field Experiments on Social Media.

• Authors : Umashankar, Nita; Grewal, Dhruv; Guha, Abhijit

Subjects: WORK-life balance; MARKETING; SOCIAL media

• Source: Journal of Marketing Research (JMR); Apr2024, Vol. 61 Issue 2, p307-329, 23p

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From Mentally Doing to Actually Doing: A Meta-Analysis of Induced Positive Consumption Simulations.

• Authors : Ceylan, Gizem; Diehl, Kristin; Wood, Wendy

Subjects: MENTAL imagery; CONSUMPTION (Economics); CONSUMER behavior

• Source: Journal of Marketing; Mar2024, Vol. 88 Issue 2, p21-39, 19p

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NH'S LARGEST MARKETING COMPANIES (RANKED BY NUMBER OF EMPLOYEES).

Subjects: *MARKETING; *ADVERTISING management; *CUSTOMER relations

• Source: New Hampshire Business Review. 2023 Book of Lists, Vol. 45, p24-26. 3p.

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