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« NOUS RENTRONS SUR UN NOUVEAU MARCHÉ ».

• Authors : MOYNOT, AMÉLIE; DE ROCHEGONDE, AMAURY; WYBO, GILLES

Subjects: *ADVERTISING; *TECHNOLOGY; DIGITAL videoBELMER, Rodolphe

• Source: Stratégies. 1/4/2024, Issue 2201, p8-12. 4p.

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BESCHERELLE, L'HUMOUR VISUEL.

• Authors : ESNAUD-VICTOR, ÉMILIE

Subjects: *ARTIFICIAL intelligence; *ADVERTISING campaigns; *TECHNOLOGY

• Source: Stratégies. 9/21/2023, Issue 2187, p64-65. 2p.

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CETELEM DIT ADIEU À SES SOSIES.

• Authors : MOYNOT, AMÉLIE

Subjects: *ADVERTISING campaigns; *POPULAR culture; *CONSUMER behaviorCETELEM SA

• Source: Stratégies. 9/14/2023, Issue 2186, p20-21. 2p.

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The Effects of Product Type, Product Involvement and Technology Fluidity on Flow and Newsfeed Advertising.

• Authors : Xu, Xiaowen (AUTHOR); Lin, Carolyn A. (AUTHOR)

Subjects: INTERNET advertising; COMMERCIAL products; SOCIAL media

• Source: Journal of Broadcasting & Electronic Media. Dec2023, Vol. 67 Issue 5, p714-732. 19p.

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Your Ad Here.

Subjects: *ADVERTISING; *TECHNOLOGY; SCIENCE

• Source: Scientific American. Apr2022, Vol. 326 Issue 4, p83-83. 1p. 3 Color Photographs.

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Preparing for the New Era of Artificial Intelligence: My Experience of Teaching "Artificial Intelligence in Advertising".

• Authors : Yang, Jing

Subjects: ARTIFICIAL intelligence; MARKETING; ADVERTISING

• Source: Journal of Advertising Education; Nov2023, Vol. 27 Issue 2, p101-116, 16p

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RIGHT HOOK.

• Authors : WILLIAMS, PAIGE

Subjects: Political action committees; Republicans; Trump, Donald, 1946-United States

• Source: New Yorker. 10/12/2020, Vol. 96 Issue 31, p20-27. 8p. 1 Color Photograph, 4 Cartoon or Caricatures.

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IMPROVING ADVERTISER ENGAGEMENT IN SPORT.

• Authors : Hair, Ross

Subjects: *ADVERTISING; *TECHNOLOGY

• Source: TVB Europe. May2019, p16-16. 1p.

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Ekalavya Hansaj plans to develop the next generation ad tech solution.

Subjects: *BUSINESS planning; *ADVERTISING; *MARKETING

• Source: FRPT - Advertising Snapshot. 2/25/2023, p19-20. 2p.

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Education Full Text (H.W. Wilson)

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