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Academic Journal

Building relationships with consumers: consumer research as formative objects.

Subjects: CONSUMER research; ETHNOLOGY research; ADVERTISING agencies

  • Source: Culture & Organization; Jan2024, Vol. 30 Issue 1, p1-22, 22p

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Academic Journal

Effective airbnb advertising during COVID-19 pandemic: Message format and hypothetical distance.

Subjects: COVID-19 pandemic; ADVERTISING; ACQUISITION of dataAIRBNB Inc.

  • Source: Journal of Vacation Marketing; Oct2023, Vol. 29 Issue 4, p617-635, 19p

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Academic Journal

A Theory of Irrelevant Advertising: An Agency-Induced Targeting Inefficiency.

Subjects: ADVERTISING agencies; ADVERTISING; CONSUMERSUNIVERSITY of Florida

  • Source: Management Science; Aug2023, Vol. 69 Issue 8, p4481-4497, 17p

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Academic Journal

Marketer Perceptions of Client–Agency Co-Creation: Exploring the Levels of Partnership Collaboration.

Subjects: CREATIVITY in advertising; ADVERTISING campaigns; CUSTOMER cocreationNEW Zealand; AUSTRALIA

  • Source: Journal of Advertising; Jun-Jul2021, Vol. 50 Issue 3, p309-319, 11p, 2 Charts, 3 Graphs

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Academic Journal

AEJMC Advertising Division 2022 Teaching Pre-Conference Review: Leading Our Students Into the Future: Minding the Gap Between the Industry and Academia.

Subjects: ADVERTISING agencies; ADVERTISING; SOFT skillsASSOCIATION for Education in Journalism & Mass Communication

  • Source: Journal of Advertising Education; May2023, Vol. 27 Issue 1, p69-82, 14p

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Academic Journal

Advertising: should creative women be expected to 'fake it?'.

Subjects: IMPRESSION management; ADVERTISING; ADVERTISING agencies

  • Source: Journal of Marketing Management; Mar2021, Vol. 37 Issue 3/4, p294-319, 26p, 2 Diagrams, 3 Charts

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Academic Journal

#Metoovertising: the institutional work of creative women who are looking to change the rules of the advertising game.

Subjects: SEXISM; ADVERTISING; RULES of games

  • Source: Journal of Marketing Management; Feb2021, Vol. 37 Issue 1/2, p117-143, 27p, 2 Charts

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Periodical

« LA VIE EN AGENCE MÉRITE D'ÊTRE VÉCUE ».

Subjects: ADVERTISING; ADVERTISING agencies; CREATIVE abilityGANCEL, Denis; DELERIS, Gilles

  • Source: Stratégies; 8/31/2023, Issue 2184, p44-46, 3p

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Academic Journal

Optimal advertising outsourcing strategy with different effort levels and uncertain demand.

Subjects: ADVERTISING agencies; ADVOCACY advertising; PRODUCT advertising

  • Source: International Journal of Production Research; Apr2020, Vol. 58 Issue 7, p2016-2035, 20p, 5 Charts, 8 Graphs

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Academic Journal

Advertising industry evolution: agency creativity, fluid teams and diversity. An exploratory investigation.

Subjects: ADVERTISING; CHIEF executive officers; TEAMS

  • Source: Journal of Marketing Management; Aug2019, Vol. 35 Issue 9/10, p845-866, 22p, 1 Chart

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  • 1-10 of  4,504 results for ""ADVERTISING agencies""