Search Results

Understanding the link between an IMC technology capability and organisational integration and performance.

• Authors : Kerr, Gayle; Valos, Michael; Luxton, Sandra

Subjects: ORGANIZATIONAL effectiveness; MARKETING; INTEGRATED marketing

• Source: European Journal of Marketing; 2023, Vol. 57 Issue 8, p2048-2075, 28p

Record details

Account Wins: Taco Bell-Media.Monks, Admatazz-Anupam Stationery, Continental THIS-Sociowash.

Subjects: MARKETING; BUSINESS partnerships; ADVERTISING agenciesDELHI (India)TACO Bell Corp.

• Source: FRPT - Advertising Snapshot; 2/3/2024, p15-15, 1/2p

Record details

THE ROLE OF ADVERTISING AND PUBLIC RELATIONS AGENCIES IN BRAND BUILDING.

• Authors : Ejime, Okoh Samuel

Subjects: PUBLIC relations firms; ADVERTISING agencies; MARKETINGNIGERIA

• Source: Igwebuike Journal: An African Journal of Arts & Humanities; Aug2022, Vol. 8 Issue 2, p207-218, 12p

Record details

How to achieve true integration: the impact of integrated marketing communication on the client/agency relationship.

• Authors : Laurie, Sally; Mortimer, Kathleen

Subjects: INTEGRATED marketing; MARKETING; ADVERTISING

• Source: Journal of Marketing Management; Mar2019, Vol. 35 Issue 3/4, p231-252, 22p, 1 Diagram, 8 Charts

Record details

TRENDS OF THE ADVERTISING AND COMMUNICATION MARKET OF UKRAINE AND PROMOTION OF THE ADVERTISING AGENCY BRAND IN THE SOCIAL MEDIA.

• Authors : CHUKIN, Iliya; GERASYMCHUK, Nataliia; LISUN, Yanina

Subjects: COMMUNICATION; ADVERTISING agencies; SOCIAL mediaUKRAINE

• Source: Humanities & Social Sciences; Jul-Sep2022, Vol. 29 Issue 3, p17-34, 18p

Record details

Como curar as dores de Joana? O dilema da criação de um negócio inovador em Publicidade.

• Authors : Rosa, Heloisa; Vieira Marinho, Sidnei

Subjects: COMMUNICATION in marketing; ADVERTISING; MARKETING

• Source: Revista da Micro e Pequena Empresa; mai-ago2022, Vol. 16 Issue 2, p179-190, 12p

Record details

Affiches d'une exposition itinérante au Japon, réitération et transfiguration d'une figure romantique.

• Authors : Yoshiko SUTO

Subjects: MUSEUM exhibits; TRAVELING exhibitions; TRAVEL posters

• Source: Mélanges francophones; 2022, Vol. 17 Issue 20, p163-179, 17p

Record details

« Notre ambition : devenir le leader européen du data marketing ».

• Authors : DELCAYRE, ALAIN; Laurioz, Bertrand

Subjects: CORPORATE directors; ADVERTISING agencies; MARKETINGLAURIOZ, Bertrand

• Source: Stratégies; 9/22/2022, Issue 2143, pA4-A6, 3p

Record details

COMMON PRACTICES IN STANDING OUT ON THE DIGITAL MARKETING AGENCIES’ MARKET – AN OBSERVATION APPROACH.

• Authors : Andreea, Orindaru; Mihaela, Constantinescu; Stefan-Claudiu, Caescu

Subjects: INTERNET marketing; MARKETING; SOCIAL media

• Source: Economic & Social Development: Book of Proceedings; 2020, p73-80, 8p, 1 Chart

Record details

COMMON PRACTICES IN STANDING OUT ON THE DIGITAL MARKETING AGENCIES' MARKET - AN OBSERVATION APPROACH.

• Authors : Andreea, Orindaru; Mihaela, Constantinescu; Stefan-Claudiu, Caescu

Subjects: INTERNET marketing; MARKETING; SOCIAL media

• Source: Economic & Social Development: Book of Proceedings; Jul2020, p73-80, 8p

Record details