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A Probe into the Ads with Mixed Codes from the Perspective of Markedness Model.

• Authors : WANG Wen-qin

Subjects: ADVERTISING; ADVERTISING agencies; COMMUNICATION in marketingCHINA

• Source: Journal of Nanjing Normal University / Nanjing Shi Da Xue Bao (She Hui Ke Xue Ban); 2013, Issue 6, p151-157, 7p

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融入注意力网络的深度分解机推荐算法.

• Authors : 邬彤; 于莲芝

Subjects: DEEP learning; INFORMATION retrieval; INTERNET advertising

• Source: Electronic Science & Technology; 2023, Vol. 36 Issue 1, p38-50, 7p

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基于带惩罚的点概率距离策略优化算法 在展示广告实时竞标中的研究.

• Authors : 李文权; 齐 琦; 李 霓

Subjects: BIDDING strategies; DISPLAY advertising; REINFORCEMENT learning

• Source: Application Research of Computers / Jisuanji Yingyong Yanjiu; Feb2022, Vol. 39 Issue 2, p461-467, 7p

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Reconstruction of Advertising Industrial Form under the Background of IMC.

• Authors : Cheng Ming; Jiang Fan

• Source: Wuhan University Journal. Humanity Sciences / Wuhan Daxue Xuebao. Renwen Kexue Ban; 2009, Issue 4, p502-507, 6p, 2 Diagrams

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不是權威不出書：多益權威教你征服新多益文法500題（試題╳解析）

• Authors : 鄭穎

Subjects: FOREIGN LANGUAGE STUDY / English as a Second Language

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中國大陸女性社交直播主的數位勞動 與性別政治.

• Authors : 林怡潔; 單蔓婷

Subjects: SOCIAL networks; EMOTIONAL labor; INTERNET advertisingCHINA

• Source: Mass Communication Research; Winter2021, Issue 146, p53-95, 43p

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基于模仿创造的网络流行语传播模型及仿真研究.

• Authors : 蒋建洪; 李倩倩

Subjects: INTERNET advertising; INTERNET marketing; TELECOMMUNICATION systems

• Source: Application Research of Computers / Jisuanji Yingyong Yanjiu; Jul2020, Vol. 37 Issue 7, p1940-1945, 6p

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基于印象空间的互联网广告效果评价.

• Authors : 宋永强; 王红; 王露潼

Subjects: ADVERTISING effectiveness; INTERNET advertising; INTERNET content

• Source: Application Research of Computers / Jisuanji Yingyong Yanjiu; May2020, Vol. 37 Issue 5, p1326-1363, 7p

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品牌形象對品牌忠誠的建構：CAC 中介路徑擴展模式.

• Authors : 黃識銘

• Source: Journal of Management (0255-9838); 2017, Vol. 34 Issue 1, p1-29, 29p

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廣告公關新思維—與香港業界對談

• Authors : 陳家華; 陳霓

Subjects: BUSINESS & ECONOMICS / Advertising & Promotion

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