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Role of Intrinsic and Extrinsic Cues on Consumers' Perceived Product Quality in an Emerging Market.

• Authors : Samu, Sridhar (AUTHOR); Chattopadhyay, Tanmay (AUTHOR); Mishra, Anubhav (AUTHOR)

Subjects: ADVERTISING endorsements; PERCEIVED quality; PRODUCT quality

• Source: Journal of International Consumer Marketing. Mar/Apr2024, Vol. 36 Issue 2, p115-131. 17p.

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Consumer Generated Ads versus Celebrity Generated Ads: Which Is the Best Method to Promote a Brand on Social Media?

• Authors : Robinot, Elisabeth (AUTHOR); Boeck, Harold (AUTHOR); Trespeuch, Léo (AUTHOR)

Subjects: CONSUMERS; ADVERTISING endorsements; SOCIAL media

• Source: Journal of Promotion Management. Feb2023, Vol. 29 Issue 2, p157-181. 25p. 2 Diagrams, 3 Charts.

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PERCEPTION ON CELEBRITY ENDORSEMENT TOWARDS PURCHASE INTENTION OF BOOST AMONG THE CONSUMERS OF CUDDALORE DISTRICT.

• Authors : KRISHNAKUMAR, R.¹; M., TAMILARASI²

Subjects: *ADVERTISING endorsements; *CONSUMERS; *REAL estate sales

• Source: CLEAR International Journal of Research in Commerce & Management. Jan2023, Vol. 14 Issue 1, p1-3. 3p.

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Integrating the S-O-R Model to Examine Purchase Intention Based on Instagram Sponsored Advertising.

• Authors : Hussain, Ali (AUTHOR); Hooi Ting, Ding (AUTHOR); Zaib Abbasi, Amir (AUTHOR)

Subjects: CONSUMER behavior; ADVERTISING endorsements; ADVERTISING campaigns

• Source: Journal of Promotion Management. Jan2023, Vol. 29 Issue 1, p77-105. 29p. 1 Diagram, 4 Charts.

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The Social Influence in Celebrity Endorsed Promotions: Revisiting the Consumer Perspective.

• Authors : Purohit, Sonal (AUTHOR); Arora, Nilesh (AUTHOR)

Subjects: ADVERTISING endorsements; SOCIAL influence; CONSUMERS

• Source: Journal of Promotion Management. Nov2022, Vol. 28 Issue 8, p1257-1279. 23p. 1 Diagram, 4 Charts.

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The Effect of Celebrity Endorsement on Consumer Buying Behaviour: A Comparative Study between Female & Male consumers.

• Authors : Sharma, Sonam¹ ; Kumar, Pradeep²

Subjects: *ADVERTISING endorsements; *CONSUMER behavior; *CONSUMERSINDIA

• Source: Adhyayan: A Journal of Management Sciences. 2023, Vol. 13 Issue 2, p27-36. 10p.

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"Aha! I knew that voice sounded familiar!": Recognizing a non-identified voice-over endorser increases ad enjoyment via moments of insight.

• Authors : Hall, Matthew J.¹ (AUTHOR) ; Carlson, Les² (AUTHOR) ; Gentry, James W.² (AUTHOR)

Subjects: *CONSUMER behavior; *ADVERTISING endorsements; *CONSUMERS

• Source: Journal of Business Research. Mar2024, Vol. 174, pN.PAG-N.PAG. 1p.

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Why reviews matter.

• Authors : Dunsby, Abra; Healy, Abigail ; Doherty, Andrew

Subjects: *TRAVEL agents; *ADVERTISING endorsements; *CONSUMERSFORDER, David

• Source: Travel Trade Gazette UK & Ireland. 1/11/2018, p34-35. 2p.

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Engaging allies for better or worse: investigating the relationship between multiple-brand alliances and persuasion knowledge.

• Authors : Muravskii, Daniil^1,2 (AUTHOR); Smirnova, Maria³ (AUTHOR); Muravskaia, Snezhana⁴ (AUTHOR)

Subjects: *ADVERTISING endorsements; *CONSUMER attitudes; *CONSUMER expertise

• Source: International Journal of Advertising. Oct2022, Vol. 41 Issue 7, p1282-1313. 32p. 5 Color Photographs, 3 Diagrams, 7 Charts, 1 Graph.

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Education Full Text (H.W. Wilson)

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