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Choosing Celebrity Endorsers.

• Authors : Miciak, Alan R.¹; Shanklin, William L.²

Subjects: *ADVERTISING endorsements; *CULTURAL industries; *MARKETINGUNITED States

• Source: Marketing Management. Winter94, Vol. 3 Issue 3, p50-59. 10p. 1 Color Photograph, 3 Charts.

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Managing Athlete Brands in Transgressions: Influence of Athlete Performance Level and the Severity of the Transgression on Consumer Perceptions of the Athlete.

• Authors : Lee, Cindy; Bang, Hyejin

Subjects: ATHLETES; TRANSGRESSION (Ethics); WILLINGNESS to pay

• Source: Journal of Global Sport Management; Dec2023, Vol. 8 Issue 4, p884-902, 19p

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INVESTIGATING THE ROLE OF CREDIBILITY OF SPORTS CELEBRITY ENDORSERS INFLUENCING SPORTS CELEBRITY IDENTIFICATION AND PURCHASE INTENTION OF ENDORSED BRANDS.

• Authors : Shezi, Nkosinamandla¹

Subjects: *ADVERTISING endorsements; *NONPROBABILITY sampling; *BRAND name productsSOUTH Africa

• Source: Market / Trziste. 2022, Vol. 34 Issue 1, p41-57. 17p.

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The Attitudes of Middle Class versus Upper Class Male and Female Consumers Regarding the Effectiveness of Celebrity Endorsers.

• Authors : Premeaux, ShaneR. (AUTHOR)

Subjects: CONSUMER preferences research; ADVERTISING endorsements; GENDER

• Source: Journal of Promotion Management. 2009, Vol. 15 Issue 1/2, p2-21. 20p. 8 Charts.

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Celebrity Endorsements: Matching Celebrity and Endorsed Brand in Magazine Advertisements.

• Authors : Costanzo, Paul J.; Goodnight, Janelle E.

Subjects: ADVERTISING endorsements; CONSUMER behavior; ADVERTISING agencies

• Source: Journal of Promotion Management. 2005, Vol. 11 Issue 4, p49-62. 14p. 2 Charts.

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The Attitudes of Middle Class Male and Female Consumers Regarding the Effectiveness of Celebrity Endorsers.

• Authors : Premeaux, Shane R.

Subjects: CONSUMER behavior; ADVERTISING endorsements; BRAND name products

• Source: Journal of Promotion Management. 2005, Vol. 11 Issue 4, p33-48. 16p. 3 Charts.

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An Exploratory Study on the Use of Sports Celebrities in Advertising: A Content Analysis.

• Authors : Stone, George; Joseph, Mathew; Jones, Michael

Subjects: *ADVERTISING endorsements; *PROFESSIONAL sports; *SPORTS marketing

• Source: Sport Marketing Quarterly. 2003, Vol. 12 Issue 2, p94. 9p. 9 Charts.

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Move Over Viagra Ads, Here Come the Financial Advisers: The SEC could soon let investment advisors hire celebrity endorsers. What could possibly go wrong?

• Authors : Zweig, Jason

Subjects: *INVESTMENT advisors; *ADVERTISING endorsements; *FINANCIAL plannersNATIONAL Basketball Association NATIONAL Basketball Association NATIONAL Basketball Association 075255729

• Source: Wall Street Journal - Online Edition. 11/16/2019, pN.PAG-N.PAG. 1p.

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To build my career or build my brand? Exploring the prospects, challenges and opportunities for sportswomen as human brand.

• Authors : Mogaji, Emmanuel; Badejo, Foluké Abigail; Charles, Simone

Subjects: WOMEN athletes; AMBASSADORS; ADVERTISERSUNITED Kingdom

• Source: European Sport Management Quarterly; Jun2022, Vol. 22 Issue 3, p379-397, 19p, 1 Diagram

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Education Full Text (H.W. Wilson)

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