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Academic Journal

REKLAMLARDA YARATICILIK VE ÖZGÜNLÜK BAĞLAMINDA REKLAM ETİĞİ: THY'NİN REKLAM FİLMİNİN KARŞILAŞTIRMALI GÖSTERGEBİLİMSEL ANALİZİ.

Subjects: ADVERTISING ethics; CREATIVITY in advertising; ADVERTISING agenciesPRISTINA (Serbia)TURKISH Airlines Inc.

  • Source: Istanbul Aydin University Journal of Social Sciences / İstanbul Aydın Üniversitesi Sosyal Bilimler Dergisi; Apr2023, Vol. 15 Issue 2, p99-126, 28p

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Academic Journal

EL BRANDED CONTENT Y LA ÉTICA PUBLICITARIA EN LAS ESTRATEGIAS DE RESPONSABILIDAD SOCIAL CORPORATIVA. ANÁLISIS DE CAMPAÑAS.

Subjects: ADVERTISING ethics; BRAND name products; SOCIAL responsibility of businessSPAIN

  • Source: Revista de Comunicación de la SEECI; 2023, Issue 56, p239-248, 10p

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Academic Journal

Use Of Influencers As Impact And Ethics In Digital Advertising.

Subjects: ADVERTISING ethics; BRAND loyalty; SOCIAL media in business

  • Source: International Journal of Disciplines Economics & Administrative Scienves Studies; Dec2022, Vol. 8 Issue 48, p872-885, 14p

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Academic Journal

Educating Students About Influencing Audiences Ethically in a Data-Driven Social Media World.

Subjects: ADVERTISING ethics; SOCIAL media; SOCIAL media in education

  • Source: Journal of Advertising Education; Nov2022, Vol. 26 Issue 2, p106-114, 9p

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Academic Journal

Revisión del sistema de Autorregulación Publicitaria en Chile: naturaleza y caracterización de los casos recibidos en el Consejo de Ética y Autorregulación Chileno durante diciembre del 2019 a marzo del 2020.

Subjects: ADVERTISING ethics; LITERATURE reviews; COMMUNICATIONS industriesCHILE

  • Source: ComHumanitas: Revista Científica de Comunicación; jul-dic2022, Vol. 13 Issue 2, p98-116, 19p

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Academic Journal

Advertising Ethics: Towards a Stakeholder Approach.

Subjects: STAKEHOLDERS; ADVERTISING ethics; STEREOTYPESJHARKHAND (India)

  • Source: Purusharta; Mar-Aug2022, Vol. 15 Issue 1, p142-158, 17p

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Academic Journal

Exploring Perceptions of Advertising Ethics: An Informant-Derived Approach.

Subjects: ADVERTISING ethics; SENSORY perception; CONSUMER behaviorLEBANON

  • Source: Journal of Business Ethics; Oct2019, Vol. 159 Issue 3, p727-744, 18p, 2 Charts, 1 Graph

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Academic Journal

Retos de la autorregulación publicitaria ante los riesgos jurídicos y éticos del marketing de influencers.

Subjects: U.S. states; ADVERTISING ethics; INFLUENCER marketingSPAIN

  • Source: Mediterranean Journal of Communication / Revista Mediterránea de Comunicación; 2019, Vol. 10 Issue 2, p115-129, 15p

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Academic Journal

Perceived Ethical Leadership Affects Customer Purchasing Intentions Beyond Ethical Marketing in Advertising Due to Moral Identity Self-Congruence Concerns.

Subjects: LEADERSHIP ethics; PURCHASING; CONSUMER behavior research

  • Source: Journal of Business Ethics; May2019, Vol. 156 Issue 2, p357-376, 20p, 2 Color Photographs, 1 Diagram, 8 Charts, 2 Graphs

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Academic Journal

CORPORATE SOCIAL RESPONSIBILITY (CSR) DISCLOSURE OF ADVERTISING AGENCIES.

Subjects: SOCIAL responsibility of business; ADVERTISING agencies; CORPORATION reports

  • Source: Journal of Advertising; Spring2009, Vol. 38 Issue 1, p109-121, 13p, 1 Diagram, 2 Charts

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  • 1-10 of  109 results for ""ADVERTISING ethics""