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D.C. group brands product placement as 'plugola.' (Center for the Study of Commercialism in Washington D.C. asks for investigation of advertising within motion pictures)

• Authors : Wharton, Dennis; Pendleton, Jennifer

• Source: Variety. 1991, Vol. v343, Issue n8, pages. 1

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TUBTHUMPERS HIT SPEED BUMP.

• Authors : Graser, Marc

Subjects: TIE-ins (Marketing); MOTION pictures & television; PRODUCT placement in mass media

• Source: Variety. 1/28/2008, Vol. 409 Issue 10, p1-71. 2p.

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Covers of Reinvention.

• Authors : Greiving, Tlm (AUTHOR)

Subjects: COVER versions; FILM trailers; MOTION picture advertising

• Source: Variety. 5/27/2014, Vol. 324 Issue 3, p41-42. 2p. 2 Color Photographs.

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Rx for blurb woes: a dose of caution.

• Authors : GRAY, TIMOTHY M.

• Source: Variety. 2001, Vol. 383, Issue 7, pages. 8

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in the news.

Subjects: MOTION picture industry; MASS media industry

• Source: Variety. 1/24/2011, Vol. 421 Issue 10, p2-2. 1/4p.

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Pics keep plugging away for products.

• Authors : Gray, Timothy M.

Subjects: PRODUCT placement in mass media; PRINT advertising; MARKETING strategy

• Source: Variety. 4/3/2006, Vol. 402 Issue 7, p5-5. 1/9p.

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"There is no consensus among social scientists about the effect of viewing violent pictures.".

• Authors : Schwartz, Robert M.

• Source: Variety. 2013, Vol. 429, Issue 10, pages. 2

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Cutting costs: A perilous care.

• Authors : Bart, Peter

Subjects: MOTION picture advertising

• Source: Variety. 05/18/98, Vol. 371 Issue 2, p4. 2p. 1 Cartoon or Caricature.

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French fight battle of the blurbs.

• Authors : Williams, Michael (British actor)

• Source: Variety. 1997, Vol. v368, Issue n7, pages. 2

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VOICES: Robert M. Schwartz.

Subjects: MOTION picture industry laws; VIOLENCE in motion pictures; VIOLENCE preventionUNITED States

• Source: Variety. 1/21/2013, Vol. 429 Issue 10, p35-36. 2p. 1 Color Photograph, 2 Black and White Photographs.

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