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THE NAME'S THE THING.

• Authors : Judge, Paul C.; Green, Heather; Barrett, Amy

Subjects: ADVERTISING; MARKETING; BRAND name productsAMAZON.COM Inc.; AMERICA Online Inc.

• Source: BusinessWeek; 11/15/99, Issue 3655, p36-39, 4p, 2 Color Photographs, 1 Chart

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More for Almost Everyone.

Subjects: ADVERTISING revenue; ADVERTISING spending; TELEVISION advertisingUNITED States

• Source: BusinessWeek; 3/17/1956, Issue 1385, p62-65, 4p

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American Male Likes to Smell Nice, Too.

Subjects: MEN'S products; MEN'S toiletries; CORPORATE growthMENNEN Co.

• Source: BusinessWeek; 5/9/1953, Issue 1236, p148-153, 4p

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Turning an Old Workhorse into a Flying Lounge.

Subjects: CORPORATE growth; AIRPLANE maintenance; DOUGLAS DC-3 (Transport plane)REMMERT-Werner Inc.

• Source: BusinessWeek; 3/21/1953, Issue 1229, p112-118, 4p

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Ads That Sell the Company.

Subjects: ADVERTISING; INSTITUTIONAL advertising; ADVERTISING spendingUNION Oil Co.TAYLOR, Reese H.

• Source: BusinessWeek; 12/2/1950, Issue 1109, p40-44, 4p

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Toughest Test for Admen.

Subjects: ADVERTISING agencies; ADVERTISERS; ADVERTISING spendingUNITED States

• Source: BusinessWeek; 12/7/1957, Issue 1475, p45-50, 4p

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Liquor imports threaten to drown U. S. distillers.

Subjects: LIQUORS; LIQUOR industry; ADVERTISING spendingPUERTO Rico; UNITED StatesGENERAL Agreement on Tariffs & Trade (Organization)

• Source: BusinessWeek; 4/2/1979, Issue 2579, p91-96, 3p

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HOW ADVERSITY IS RESHAPING MADISON AVENUE.

• Authors : Dugas, Christine

Subjects: BUSINESS losses; ADVERTISING spending; ADVERTISING revenueNEW York (N.Y.); NEW York (State)

• Source: BusinessWeek; 9/15/86, Issue 2964, p142-150, 3p

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More magazine ads despite newsstand ills.

Subjects: MAGAZINE advertising; ADVERTISING spending; ADVERTISERSUNITED StatesFAMILY Circle (Periodical); WOMAN'S Day (Periodical)

• Source: BusinessWeek; 11/12/1979, Issue 2611, p40-42, 3p

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1953 Looks Even Bigger.

Subjects: ADVERTISING; ADVERTISING spending; FORECASTINGUNITED States

• Source: BusinessWeek; 2/14/1953, Issue 1224, p60-63, 3p

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