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Academic Journal

Efectos económicos del sector camaronero: un acercamiento estocástico a las ventas y los gastos publicitarios durante la pandemia COVID-19.

Authors : Morocho Chamorro, Edison Javier; Moreno Gavilanes, Kléver Armando

Subjects: ADVERTISING spending; CORPORATE finance; FINANCIAL statements

Source: Dilemas Contemporáneos: Educación, Política y Valores; may2023, Vol. 10 Issue 3, p1-19, 19p

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Academic Journal

Impact of Advertising Expenditure on the Sales of the Textile Industry: (A Case Study of Leading Textile Companies in Pakistan).

Authors : Rizwan, Syeda Isbah

Subjects: ADVERTISING spending; TEXTILE industry; ADVERTISINGPAKISTAN

Source: Journal of Marketing & Management; May2023, Vol. 14 Issue 1, p33-47, 15p

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Academic Journal

Advertising Expenditures on Media Vehicles and Sales*.

Authors : Oz, Seda; Istanbulluoglu, Doga

Subjects: ADVERTISING spending; TELEVISION advertising; ACCRUAL basis accounting

Source: Accounting Perspectives; Mar2022, Vol. 21 Issue 1, p31-60, 30p

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Academic Journal

Assessing the effect of advertising expenditures upon sales: A Bayesian structural time series model.

Authors : Gallego, Víctor; Gómez‐Ullate, David; Suárez‐García, Pablo

Subjects: ADVERTISING spending; SALES; SALES statistics

Source: Applied Stochastic Models in Business & Industry; May2019, Vol. 35 Issue 3, p479-491, 13p

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Academic Journal

An Electrical Circuit Analogue of Market Behavior--As Used In Advertising Decisions.

Authors : Sethna, Beheruz N.

Subjects: ELECTRIC circuits; SALES; ADVERTISING

Source: Journal of Advertising; Winter78, Vol. 7 Issue 1, p35-42, 8p

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Academic Journal

Spectral Analysis of Advertising-Sales Interaction: An Illustration.

Authors : Barksdale, Hiram C.; Hilliard, Jimmy B.; Guffey Jr., Hugh J.

Subjects: SPECTRUM analysis; TIME series analysis; ADVERTISING

Source: Journal of Advertising; 1974, Vol. 3 Issue 4, p26-39, 9p, 3 Black and White Photographs, 7 Graphs

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Academic Journal

Explaining Variations in the Advertising & Promotional Costs/Sales Ratio: A Rejoinder.

Authors : Ailawadi, Kusum; Farris, Paul; Parry, Mark

Subjects: MARKET share; ADVERTISING spending; RATE of return on advertising

Source: Journal of Marketing; Jan97, Vol. 61 Issue 1, p93-96, 4p, 2 Charts, 1 Graph

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Academic Journal

Explaining Variations in the Advertising & Promotional Costs/Sales Ratio: A Reanalysis.

Authors : Balasubramanian, Siva K.; Kumar, V.

Subjects: MARKET share; MARKET potential; ADVERTISING spending

Source: Journal of Marketing; Jan97, Vol. 61 Issue 1, p85-92, 8p, 3 Charts

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Academic Journal

On the Econometric Measurement of the Duration of Advertising Effect on Sales.

Authors : Weinberg, Charles B.; Weiss, Doyle L.

Subjects: ECONOMETRICS; ADVERTISING-to-sales ratio; ADVERTISING effectiveness

Source: Journal of Marketing Research (JMR); Nov82, Vol. 19 Issue 4, p585-591, 7p, 6 Charts

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Academic Journal

Variations in the Cyclical Behavior of Advertising.

Authors : Yang, Charles Yneu

Subjects: ADVERTISERS; ADVERTISING; BUSINESS cycles

Source: Journal of Marketing; Apr1964, Vol. 28 Issue 2, p25-30, 6p

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