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Academic Journal

Transcendent Brand Activism Advertising: Explicating the Roles of Color and Message Framing in Advertising Effectiveness.

Authors : Zhou, Xuan; Lou, Chen; Huang, Xun

Subjects: ADVERTISING effectiveness; AWARENESS advertising; BRANDING (Marketing)

Source: Journal of Advertising; Apr/May2024, Vol. 53 Issue 2, p183-199, 17p

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Academic Journal

Are Concave Ads More Persuasive? The Role of Immersion.

Authors : Wang, Liangyan; Gohary, Ali; Chan, Eugene Y.

Subjects: UTILITY poles; COMPUTER monitors; CURVED surfaces

Source: Journal of Advertising; Apr/May2024, Vol. 53 Issue 2, p230-241, 12p

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Academic Journal

When the Medium Is the Message: A Meta-Analysis of Creative Media Advertising Effects.

Authors : van Berlo, Zeph M. C.; Meijers, Marijn H. C.; Eelen, Jiska

Subjects: CONSUMER attitudes; AWARENESS advertising; STRUCTURAL equation modeling

Source: Journal of Advertising; Apr/May2024, Vol. 53 Issue 2, p278-295, 18p

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Academic Journal

Tales of Two Channels: Digital Advertising Performance Between AI Recommendation and User Subscription Channels.

Authors : Dong, Beibei; Zhuang, Mengzhou; Fang, Eric

Subjects: INTERNET advertising; NATIVE advertising; RECOMMENDER systems

Source: Journal of Marketing; Mar2024, Vol. 88 Issue 2, p141-162, 22p

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Academic Journal

It's All about Timing: Captive Targeting through Mobile Ads.

Authors : Hong, Jinpyo; Im, Il; Park, Sungjun

Subjects: TIME perception; ADVERTISING; CONSUMERS

Source: Journal of Advertising; Apr/May2024, Vol. 53 Issue 2, p242-261, 20p

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Academic Journal

Celebrity Endorser Scandals and Competitor Firm Value.

Authors : Kleine, Janina; Friederich, Nico; Paul, Michael

Subjects: RATE of return on stocks; SCANDALS; ADVERTISING endorsements

Source: Journal of Advertising; Apr/May2024, Vol. 53 Issue 2, p262-277, 16p

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Academic Journal

How to Allocate White Space in Ad Design? The Impact of Product Layouts on Perceived Entitativity and Advertising Performance.

Authors : Yu, Zhihao; Ponomarenko, Veronika; Liska, Luke Ingalls

Subjects: ADVERTISING; DESIGN; INTENTION

Source: Journal of Advertising; Apr/May2024, Vol. 53 Issue 2, p215-229, 15p

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Academic Journal

TV Advertising and Online Sales: A Case Study of Intertemporal Substitution Effects for an Online Travel Platform.

Authors : Lambrecht, Anja; Tucker, Catherine; Zhang, Xu

Subjects: TELEVISION advertising; INTERNET sales; CONSUMER behavior

Source: Journal of Marketing Research (JMR); Apr2024, Vol. 61 Issue 2, p248-270, 23p

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Academic Journal

Divergent Versus Relevant Ads: How Creative Ads Affect Purchase Intention for New Products.

Authors : Jiang, Hui; Messinger, Paul R.; Liu, Yifei

Subjects: ADVERTISING; NEW product development; CONSUMERS

Source: Journal of Marketing Research (JMR); Apr2024, Vol. 61 Issue 2, p271-289, 19p

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Academic Journal

Success Is Not Final; Failure Is Not Fatal: How Failure Versus Success Messaging Leads to Preference for Masculine Brands.

Authors : Jones, Niusha; Kidwell, Blair; Hamby, Anne

Subjects: ADVERTISING; BRAND name products; SUCCESS

Source: Journal of Marketing Research (JMR); Apr2024, Vol. 61 Issue 2, p330-348, 19p

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