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Academic Journal

Investigation of product quality and advertising: Government intervention in advertising.

Subjects: INTERVENTION (Federal government); PRODUCT advertising; PRODUCT quality

  • Source: Managerial & Decision Economics; Apr2024, Vol. 45 Issue 3, p1642-1658, 17p

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Academic Journal

Celebrity co‐creator or celebrity endorser? Exploring mediating and moderating factors in Marcom decision.

Subjects: CELEBRITIES; ADVERTISING endorsements; PRODUCT designINDIA

  • Source: Psychology & Marketing; Apr2024, Vol. 41 Issue 4, p802-818, 17p

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Academic Journal

Online food advertisements and the role of emotions in adolescents' food choices.

Subjects: FOOD advertising; SWEETNESS (Taste); TEENAGERS

  • Source: Canadian Journal of Agricultural Economics; Mar2024, Vol. 72 Issue 1, p45-76, 32p

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Academic Journal

Attention and purchase intention of sounding advertisements—A study on autonomous sensory meridian response of towel sound.

Subjects: ADVERTISING; TEXTILE industry; INTERNET advertisingTAIWAN

  • Source: Journal of Sensory Studies; Feb2024, Vol. 39 Issue 1, p1-14, 14p

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Academic Journal

Economic policy uncertainty nexus with the value relevance of advertising: Evidence from an emerging market.

Subjects: ECONOMIC uncertainty; VALUE (Economics); EMERGING markets

  • Source: International Journal of Finance & Economics; Apr2024, Vol. 29 Issue 2, p2342-2359, 18p

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Academic Journal

Stop and smell the roses: How and when busyness impacts consumers' preference for minimalist advertisements.

Subjects: CONSUMER preferences; MINIMAL design; ADVERTISINGFACEBOOK (Web resource)

  • Source: Psychology & Marketing; Apr2024, Vol. 41 Issue 4, p899-915, 17p

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Academic Journal

Adbusting: How advertising altered by activists affects brands.

Subjects: CULTURE jamming; BRAND name products; AWARENESS

  • Source: Psychology & Marketing; Apr2024, Vol. 41 Issue 4, p938-957, 20p

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Academic Journal

The impact of visual perspectives in advertisements on access‐based products.

Subjects: VISUAL communication; ADVERTISING; DIGITAL technology

  • Source: Psychology & Marketing; Apr2024, Vol. 41 Issue 4, p958-971, 14p

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Academic Journal

Media richness effectiveness: Humanoid robots with or without voice, or just a tablet kiosk?

Subjects: HUMANOID robots; MEDIA richness theory (Communication); INTERACTIVE kiosks

  • Source: Psychology & Marketing; Apr2024, Vol. 41 Issue 4, p734-753, 20p

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Academic Journal

The effects of pseudo‐relevant 100% claims.

Subjects: PRODUCT quality; PERFECTION; COMMERCIAL product marketing

  • Source: Psychology & Marketing; Apr2024, Vol. 41 Issue 4, p719-733, 15p

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  • 1-10 of  4,195 results for ""ADVERTISING""