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Periodical

How to Market Sustainable Products.

Authors : Dalsace, Frédéric; Challagalla, Goutam

Subjects: SUSTAINABLE consumption; GREEN products; GREEN marketing

Source: Harvard Business Review; Mar/Apr2024, Vol. 102 Issue 2, p80-87, 8p, 2 Color Photographs, 1 Chart

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Periodical

The Right Way to Build Your Brand.

Authors : Martin, Roger L; Schwarz, Jann; Turner, Mimi

Subjects: BUSINESS names; BUSINESS success; BUSINESS enterprises

Source: Harvard Business Review; Jan/Feb2024, Vol. 102 Issue 1, p126-133, 8p, 8 Color Photographs, 1 Graph

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Periodical

Abusing AI for Advertising.

Authors : Kirkpatrick, Keith

Subjects: GENERATIVE artificial intelligence; INTERNET advertising; WEBSITES

Source: Communications of the ACM; Apr2024, Vol. 67 Issue 4, p15-17, 3p

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Periodical

Stephanie Linnartz: Bets on an Underdog.

Authors : ASPAN, MARIA

Subjects: WOMEN chief executive officers; STRATEGIC planning; CORPORATE growthUNDER Armour Inc.

Source: Fortune; Oct/Nov2023, Vol. 188 Issue 2, p76-82, 6p, 3 Color Photographs

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Periodical

META’S TRUE BELIEVER.

Authors : Hinchliffe, Emma

Subjects: WOMEN executives; FORTUNE 500 companies; ONLINE social networksMETA (Company)MENDELSOHN, Nicola

Source: Fortune; Jun/Jul2023, Vol. 187 Issue 3, p128-134, 7p, 3 Color Photographs, 1 Graph

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Periodical

« S'OPPOSER À L'IA, C'EST ÊTRE DU CÔTÉ DES PERDANTS ».

Authors : LE GOFF, DELPHINE; ROYET, MARIE-CAROLINE

Subjects: ADVERTISING; ARTIFICIAL intelligence; ADVERTISING campaignsOGILVY (Company)VOGEL, Stephan

Source: Stratégies; 2/1/2024, Issue 2205, p6-9, 4p

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Periodical

MILLION-DOLLAR MIME.

Authors : BERTONI, STEVEN

Subjects: CAREER development; INFLUENCER marketing; CONTRACT labor

Source: Forbes; Oct/Nov2023, Vol. 206 Issue 5, p27-30, 3p, 5 Black and White Photographs

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Periodical

What Psychological Targeting Can Do.

Authors : Matz, Sandra

Subjects: DIGITAL footprint; INTERNET user profiling; BEHAVIORAL targeting (Internet advertising)

Source: Harvard Business Review; Mar/Apr2023, Vol. 101 Issue 2, p124-133, 10p, 8 Color Photographs

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Periodical

Abortion Rights: Advantage Left.

Authors : Milligan, Susan

Subjects: ABORTION laws; POLITICAL news coverage; REPRODUCTIVE rights

Source: U.S. News & World Report - The Report; 4/5/2024, p2-5, 4p, 1 Color Photograph

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Periodical

What's hot, what's not in OOH: Leveraging today's trends to build thoughtful, effective advertising campaigns.

Authors : McHugh, Carly

Subjects: ADVERTISING campaigns

Source: Sign Media Canada; Apr2024, Vol. 19 Issue 2, p26-30, 5p

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