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Academic Journal

What you see is meaningful: Does green advertising change the intentions of consumers to purchase eco‐labeled products?

Subjects: Consumer behavior; Advertising; Advertising campaigns

  • Source: Business Strategy & the Environment (John Wiley & Sons, Inc). Jan2021, Vol. 30 Issue 1, p694-704. 11p. 1 Diagram, 6 Charts.

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Academic Journal

When Advertising Highlights the Binomial Identity Values of Luxury and CSR Principles: The Examples of Louis Vuitton and Hermès.

Subjects: Social responsibility of business; Advertising; LuxuriesLouis Vuitton (China) Co. Ltd. ; Hermès International SA

  • Source: Corporate Social Responsibility & Environmental Management. Jul2018, Vol. 25 Issue 4, p565-582. 18p. 2 Diagrams, 3 Charts.

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Academic Journal

Optimal Seasonal Allocation of Generic Advertising Expenditures with Product Substitution: Salmon in France.

Subjects: Salmon; Advertising; Economic seasonal variationsFrance

  • Source: Marine Resource Economics. Summer2002, Vol. 17 Issue 2, p103-120. 18p.

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Academic Journal

Upstream Effects of Generic Advertising: The Case of Catfish.

Subjects: *Fishery processing; Advertising; TaxationUnited States

  • Source: Marine Resource Economics. Summer2001, Vol. 16 Issue 2, p83-107. 25p.

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Academic Journal

Advertising and the metabolism of the city: urban space, commodity rhythms.

Subjects: Outdoor advertising; Advertising; Cities & towns in advertisingUnited Kingdom

  • Source: Environment & Planning D: Society & Space. Aug2006, Vol. 24 Issue 4, p615-632. 18p. 2 Black and White Photographs.

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Academic Journal

The Effect of Risk Aversion on Manufacturer Advertising in a Two-Stage Supply Chain.

Subjects: Risk aversion; Advertising; Supply chains

  • Source: Transportation Journal (Pennsylvania State University Press). Winter2012, Vol. 51 Issue 1, p59-79. 21p.

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Academic Journal

Ecologies of creativity: the Village, the Group, and the heterarchic organisation of the British advertising industry.

Subjects: Advertising; Advertising agenciesUnited Kingdom

  • Source: Environment & Planning A. Feb2001, Vol. 33 Issue 2, p351. 24p.

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Academic Journal

Exploring the role of professional associations in collective learning in London and New York's advertising and law professional-service-firm clusters.

Subjects: Professional associations; Advertising; Professional employees

  • Source: Environment & Planning A. Apr2007, Vol. 39 Issue 4, p965-984. 20p. 1 Chart.

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Academic Journal

Green Advertising.

Subjects: *Green marketing; Advertising; Business enterprises

  • Source: Greener Management International. Spring2001, Issue 33, p59. 12p.

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Academic Journal

(Not so) crude text and images: staging Native in 'big oil' advertising.

Subjects: *Fossil fuels & the environment; Advertising; Corporate public relationsCanada

  • Source: Visual Studies. Dec2008, Vol. 23 Issue 3, p238-254. 17p. 4 Color Photographs.

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  • 1-10 of  2,256 results for ""ADVERTISING""