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Language : english Publication : advertising age Subject : management Filter by : Subject

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Periodical

P&G uses Cannes Lions as launching pad for Super Bowl ads.

Authors : Neff, Jack

Subjects: *SUPER Bowl advertisements; *TOOTHPASTE advertising; *MARKETING researchBUFFALO (N.Y.); NEW York (State)PROCTER & Gamble Co. 001316827 PROCTER & Gamble Co. PROCTER & Gamble Co. 001316827 001316827 PROCTER & Gamble Co. 001316827 PG

Source: Advertising Age. 7/7/2008, Vol. 79 Issue 26, p11-11. 2/5p. 1 Color Photograph.

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Periodical

4A's media: How do we measure up?

Authors : Steinberg, Brian; McIlroy, Megan

Subjects: *MASS markets; *MEDIA buying services; *ADVERTISING agenciesAMERICAN Association of Advertising Agencies

Source: Advertising Age. 3/10/2008, Vol. 79 Issue 10, p1-26. 2p. 1 Color Photograph.

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Periodical

4A's to discuss new code with consultants.

Authors : Petrecca, Laura

Subjects: *ADVERTISING agencies; *MANAGEMENT; ADVERTISING societies

Source: Advertising Age. 10/20/1997, Vol. 68 Issue 42, p67-67. 1/6p.

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Periodical

2016 BEST PLACES TO WORK.

Authors : SCHULTZ, E.J.

Subjects: *OPEN-book management; *ADVERTISING agencies; *LABOR supply

Source: Advertising Age. 11/14/2016, Vol. 87 Issue 22, p0010-0010. 1p.

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Periodical

P&G AIMS TO BUY 75% OF DIGITAL PROGRAMMATICALLY.

Authors : Neff, Jack

Subjects: *ADVERTISING media planning; *POSITIONING (Advertising); *MARKETING managementPROCTER & Gamble Co. 001316827 PROCTER & Gamble Co. PROCTER & Gamble Co. 001316827 001316827 PROCTER & Gamble Co. 001316827 PG

Source: Advertising Age. 6/9/2014, Vol. 85 Issue 14, p3-3. 1p.

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Periodical

FOR APPLE, MARKETING IS A WHOLE NEW GAME.

Authors : Diaz, Ann-Christine; Morrison, Maureen

Subjects: *MARKETING management; *ADVERTISING management; *ADVERTISING agency & clientAPPLE Inc. APPLE Inc. APPLE Inc. AAPL; TBWA/MEDIA Arts Lab (Company)

Source: Advertising Age. 6/9/2014, Vol. 85 Issue 14, p12-12. 1p.

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Periodical

Amercian Express sends out RFP suggesting it will go 100% programmatic.

Authors : Kantrowitz, Alex

Subjects: *INTERNET advertising spending; *INTERNET advertising; *MANAGEMENTAMERICAN Express Co. 006979900 AMERICAN Express Co. AMERICAN Express Co. 006979900 006979900 AMERICAN Express Co. 006979900 AXP

Source: Advertising Age. 5/12/2014, Vol. 85 Issue 11, p14-14. 1p.

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Periodical

AGENCIES ADAPT AS WORK GOES FROM 'TENTPOLES TO TADPOLES'.

Authors : Pathak, Shareen

Subjects: *ADVERTISING agency fees; *ADVERTISING agency & client; *ADVERTISING agencies

Source: Advertising Age. 4/28/2014, Vol. 85 Issue 9, p14-14. 1p.

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Periodical

Publicis Omnicom aligns chess pieces.

Authors : Bruell, Alexandra

Subjects: *ADVERTISING executives; *PERSONNEL changes; *MANAGEMENTPUBLICIS Groupe SA ; OMNICOM Group Inc. OMNICOM Group Inc. OMNICOM Group Inc. OMC

Source: Advertising Age. 11/4/2013, Vol. 84 Issue 39, p6-6. 1p.

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Periodical

FACEBOOK AND MOBILE WEB.

Authors : Delo, Cotton

Subjects: *CELL phone advertising; *INTERNET advertising; *INTERNET industryMETA Platforms Inc.

Source: Advertising Age. 8/19/2013, Vol. 84 Issue 29, Following pS8-S8. 1p.

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