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After Hours.

• Authors : PACK, THOMAS

Subjects: *INVESTMENTS; *ADVERTISING; *MARKETING

• Source: Information Today. Jan/Feb2024, Vol. 41 Issue 1, p7-8. 2p.

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WPP Sales Slow in North America Amid Declining Tech Ad Spending.

• Authors : Berthelot, Benoit

Subjects: *ADVERTISING; *STOCK prices; *AWARENESS advertisingNORTH America

• Source: Bloomberg.com. 2/22/2024, p1-1. 1p.

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Attitudes towards gamification advertising in Vietnam: a social commerce context.

• Authors : Nguyen, Hai Ho¹ (AUTHOR); Nguyen-Viet, Bang² (AUTHOR) ; Hoang Nguyen, Yen Thi² (AUTHOR)

Subjects: *Social media; *Digital technology; *Quantitative researchVietnam

• Source: Behaviour & Information Technology. Apr2024, Vol. 43 Issue 5, p845-861. 17p.

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Scientific Advertising

• Authors : Claude C. Hopkins

Subjects: BusinessBUSINESS & ECONOMICS / Advertising & Promotion; BUSINESS & ECONOMICS / Consumer Behavior; BUSINESS & ECONOMICS / Marketing / Direct

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Discovery Shares Fall as Streaming, Ad Sales Disappoint.

• Authors : Smith, Gerry

Subjects: *STOCK prices; *ADVERTISING; *MARKET value

• Source: Bloomberg.com. 4/28/2021, p1-2. 2p.

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Pro Tips for Advertising Educators: How Ethnic Diversity Can Solve Creative Problems

• Authors : Spring, Robin; Yang, Fang

Subjects: Ethnicity; Cultural Pluralism; Advertising

• Source: Journal of Advertising Education. Nov 2019 23(2):121-139.19

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Greenwashing and Education: An Evidence-Based Approach

• Authors : Álvarez-García, Olaya (ORCID 0000-0002-6554-0409); Sureda-Negre, Jaume (ORCID 0000-0003-2689-5626)

Subjects: Environmental Education; Evidence Based Practice; Advertising

• Source: Journal of Environmental Education. 2023 54(4):265-277.13

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Research Issues and Needs at the Intersection of Advertising and Public Policy.

• Authors : Kees, Jeremy; Andrews, J. Craig

Subjects: GOVERNMENT policy; ADVERTISING; RESEARCH

• Source: Journal of Advertising; Jan-Mar2019, Vol. 48 Issue 1, p126-135, 10p

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Advertising Confluence : Transitioning Marketing Communications Into Social Movements

• Authors : A. Arora; S. Bacouël-Jentjens

Subjects: Entrepreneurship; Small business; Public relationsBUSINESS & ECONOMICS / Management; BUSINESS & ECONOMICS / Business Communication / General; BUSINESS & ECONOMICS / Entrepreneurship

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New IAB Study Reveals Games Advertising Among Top Three Investment Growth Areas Alongside Digital Video

• Source: PR Newswire. March 26, 2024

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