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Neuro-Advertising : Brain-friendly Advertising for More Success in Your Market

• Authors : Elke Schwarz

Subjects: Consumer behavior; Marketing; ManagementBUSINESS & ECONOMICS / Marketing / General; BUSINESS & ECONOMICS / Consumer Behavior; BUSINESS & ECONOMICS / Management

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Unraveling the relationship between audience engagement and audiovisual characteristics of automotive green advertising on Chinese TikTok (Douyin)

• Authors : Wang, Chuqi; Li, Zhiyu

• Source: PLoS ONE. April 4, 2024, Vol. 19 Issue 4, e0299496

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Advertising Confluence : Transitioning Marketing Communications Into Social Movements

• Authors : A. Arora; S. Bacouël-Jentjens

Subjects: Entrepreneurship; Small business; Public relationsBUSINESS & ECONOMICS / Management; BUSINESS & ECONOMICS / Business Communication / General; BUSINESS & ECONOMICS / Entrepreneurship

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Advertising Worldwide : Advertising Conditions in Selected Countries

• Authors : Ingomar Kloss

Subjects: Management; MarketingBUSINESS & ECONOMICS / Management; BUSINESS & ECONOMICS / Marketing / General

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Relating Online, Regional, and National Advertising to Firm Value.

• Authors : Sridhar, Shrihari; Germann, Frank; Kang, Charles

Subjects: INTERNET advertising -- Social aspects; ENTERPRISE value; ADVERTISING effectiveness

• Source: Journal of Marketing; Jul2016, Vol. 80 Issue 4, p39-55, 17p, 7 Charts, 2 Graphs

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SUSTAINABLE OUTDOOR ADVERTISING: A PROFESSIONAL POINT OF VIEW FROM SPAIN.

• Authors : BREVA-FRANCH, Eva; OLIVARES-DELGADO, Fernando; Teresa BENLLOCH-OSUNA, M.

Subjects: OUTDOOR advertising; MANAGEMENT; SUSTAINABILITYSPAIN

• Source: Communication Today; Apr2023, Vol. 14 Issue 1, p100-115, 16p

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Education Full Text (H.W. Wilson)

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Standardized Global Advertising, a Call As Yet Unanswered.

• Authors : Ryans Jr., John K.¹; Donnelly Jr., James H.²

Subjects: *ADVERTISING campaigns; *ADVERTISING; *GLOBALIZATION

• Source: Journal of Marketing. Apr1969, Vol. 33 Issue 2, p57-60. 4p. 2 Black and White Photographs, 2 Charts.

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The Danger of "Local" International Advertising.

• Authors : Fatt, Arthur C.¹

Subjects: *ADVERTISING; *INTERNATIONAL advertising; *COMMUNICATION in marketing

• Source: Journal of Marketing. Jan1967, Vol. 31 Issue 1, p60-62. 3p. 1 Black and White Photograph.

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An Economist Defends Advertising.

• Authors : Lowe, John W.¹

Subjects: *ECONOMISTS; *ADVERTISING; *MARKETINGUNITED States

• Source: Journal of Marketing. Jul1963, Vol. 27 Issue 3, p16-19. 4p.

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