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Liquor ads face threat.

Subjects: *ADVERTISING; *MARKETING; ALCOHOLIC beverage advertisingSOUTH AfricaTSHABALALA-Msimang, Manto, 1940-2009

• Source: Finance Week. 7/5/2004, p56-57. 2p.

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ALCOHOL'S TV FLIRTATION MORE THAN A THREAT.

• Authors : Callahan, Sean

Subjects: *MAGAZINE advertising; *TELEVISION advertising; *MARKETING

• Source: Advertising Age. 3/4/2002, Vol. 73 Issue 9, pS-12-S-14. 2p. 2 Color Photographs, 1 Black and White Photograph, 1 Graph.

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NBC Falls Off the Wagon.

• Authors : Kaplan, David

Subjects: *TELEVISION advertising; ALCOHOLIC beverage advertising; LIQUORSNATIONAL Broadcasting Co. Inc.

• Source: Adweek Southeast Edition. 12/17/2001, Vol. 22 Issue 51, p21. 2p. 1 Black and White Photograph.

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Premiums Rule at Shrinking Party.

• Authors : Beirne, Mike; Hein, Kenneth

Subjects: *WINES; *MARKETING; ALCOHOLIC beverage advertisingUNITED States

• Source: Brandweek. 06/04/2001, Vol. 42 Issue 23, pS31. 3p. 1 Color Photograph.

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Spirit marketers bingeing on cable.

• Authors : Atkinson, Claire; Arndorfer, James B.; Fine, Jon

Subjects: *MAGAZINE advertising; *PRINT advertising; *TELEVISION advertisingUNITED States

• Source: Advertising Age. 9/20/2004, Vol. 75 Issue 38, p1-55. 2p. 1 Color Photograph.

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NBC slate is prime time for liquor ads.

• Authors : Friedman, Wayne; Chura, Hillary

Subjects: *TELEVISION advertising; *YOUNG consumers; *MARKETINGNATIONAL Broadcasting Co. Inc.

• Source: Advertising Age. 1/7/2002, Vol. 73 Issue 1, p3-32. 2p. 1 Chart.

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No local outcry at stations airing liquor ads.

• Authors : Ross, Chuck; Teinowitz, Ira

Subjects: *TELEVISION advertising; *TELEVISION broadcasting; ALCOHOLIC beverage advertisingUNITED States

• Source: Advertising Age. 11/18/1996, Vol. 67 Issue 47, p1-62. 2p. 1 Chart.

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19. ADVERTISING & MARKETING: 19.6 Distilled Spirits.

Subjects: *ADVERTISING spending; *LIQUOR industry; *BRAND name productsUNITED States

• Source: Beverages Market Research Handbook. 2008, p156-157. 2p.

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Copy testing.

• Authors : Goldman, Debra

Subjects: ALCOHOLIC beverage advertising; LIQUORSUNITED StatesSHARPE, Matthew

• Source: Adweek Eastern Edition. 12/14/1998, Vol. 39 Issue 50, p54. 1p. 1 Black and White Photograph.

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Tony's last word.

• Authors : Koenderman, Tony

Subjects: *MARKETING; *ADVERTISING; ALCOHOLIC beverage advertisingSOUTH Africa

• Source: Finance Week. 7/5/2004, p57-57. 1/3p. 1 Color Photograph.

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