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Bottoms Up!

• Authors : Hampp, Andrew

Subjects: *HUMAN brands (Marketing); *ALCOHOLIC beverage industry; MUSICIANS

• Source: Billboard. 2/9/2013, Vol. 125 Issue 5, p10-10. 2/3p.

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TUNES TO SOOTHE BOOZE: Distilleries are pumping hip-hop and EDM into warehouses to mature liquor.

• Authors : Japhe, Brad

• Source: Billboard. 2018, Vol. 130, Issue 15, pages. 2

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Picture This™.

• Authors : Fitzpatrick, Eileen

• Source: Billboard. 2001, Vol. 113, Issue 33, pages. 53

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Seagram Contributes Big To candidates.

• Authors : HOLLAND, BILL

• Source: Billboard. 2000, Vol. 112, Issue 31, pages. 102

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UNIVERSAL MUSIC GROUP.

• Authors : GARRITY, BRIAN

• Source: Billboard. 2000, Vol. 112, Issue 20, pages. 149

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Bronfman Role Widens.

• Authors : JEFFREY, DON

• Source: Billboard. 1998, Vol. 110, Issue 48, pages. 6

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Smirnoff inked a deal with Live Nation/Insomniac to be the official liquor sponsor for more than 25 festivals worldwide this year.

• Source: Billboard. 2015, Vol. 127, Issue 8, pages. 1

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Jay Z.

• Source: Billboard. 2014, Vol. 126, Issue 38, pages. 1

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Green power: Heineken's Latin Grammy events illustrate brand's heightened profile in U.S. Hispanic market.

• Authors : Cobo, Leila

• Source: Billboard. 2011, Vol. 123, Issue 41, pages. 1

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Scotch maker Chivas Regal is partnering with iconic Mexican rock band Mana in a multiple-year project that will highlight the making of the group's next album through documentary-style videos.

• Source: Billboard. 2013, Vol. 125, Issue 44, pages. 1

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