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Bottoms Up!

• Authors : Hampp, Andrew

Subjects: *HUMAN brands (Marketing); *ALCOHOLIC beverage industry; MUSICIANS

• Source: Billboard. 2/9/2013, Vol. 125 Issue 5, p10-10. 2/3p.

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TUNES TO SOOTHE BOOZE: Distilleries are pumping hip-hop and EDM into warehouses to mature liquor.

• Authors : Japhe, Brad

• Source: Billboard. 2018, Vol. 130, Issue 15, pages. 2

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Universal Offers The Japanese Some Rhythm And Booze.

• Authors : McCLURE, STEVE

• Source: Billboard. 2001, Vol. 113, Issue 42, pages. 45

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Picture This™.

• Authors : Fitzpatrick, Eileen

• Source: Billboard. 2001, Vol. 113, Issue 33, pages. 53

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How Seagram Was Won, According To Vivendi Chief Messier.

• Authors : LEGRAND, EMMANUEL

• Source: Billboard. 2000, Vol. 112, Issue 44, pages. 93

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Seagram/Vivendi Set To Integrate.

• Authors : Masson, Gordon; Legrand, Emmanuel; Bruneau, Marie

• Source: Billboard. 2000, Vol. 112, Issue 44, pages. 5

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EUROPEAN REGULATORS.

• Authors : MASSON, GORDON

• Source: Billboard. 2000, Vol. 112, Issue 34, pages. 102

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Seagram Contributes Big To candidates.

• Authors : HOLLAND, BILL

• Source: Billboard. 2000, Vol. 112, Issue 31, pages. 102

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UNIVERSAL MUSIC GROUP.

• Authors : GARRITY, BRIAN

• Source: Billboard. 2000, Vol. 112, Issue 20, pages. 149

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ON THE BEAM.

• Source: Billboard. 2000, Vol. 112, Issue 8, pages. 78

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Bronfman Role Widens.

• Authors : JEFFREY, DON

• Source: Billboard. 1998, Vol. 110, Issue 48, pages. 6

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Smirnoff inked a deal with Live Nation/Insomniac to be the official liquor sponsor for more than 25 festivals worldwide this year.

• Source: Billboard. 2015, Vol. 127, Issue 8, pages. 1

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Jay Z.

• Source: Billboard. 2014, Vol. 126, Issue 38, pages. 1

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Green power: Heineken's Latin Grammy events illustrate brand's heightened profile in U.S. Hispanic market.

• Authors : Cobo, Leila

• Source: Billboard. 2011, Vol. 123, Issue 41, pages. 1

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Scotch maker Chivas Regal is partnering with iconic Mexican rock band Mana in a multiple-year project that will highlight the making of the group's next album through documentary-style videos.

• Source: Billboard. 2013, Vol. 125, Issue 44, pages. 1

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Breaking Bud: how Bud Light's 50 concerts in 50 states broke new ground on fan engagement and boosting brand awareness.

• Authors : Hampp, Andrew

• Source: Billboard. 2013, Vol. 125, Issue 33, pages. 1

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Groovy times.

• Authors : Smirke, Richard

• Source: Billboard. 2010, Vol. 122, Issue 16, pages. 2

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Equity, On The Rocks.

• Authors : HAMPP, ANDREW

Subjects: BRANDING (Marketing); ITZLER, Jesse; ALCOHOLIC beverage industry

• Source: Billboard. 4/21/2012, Vol. 124 Issue 13, p6-6. 1/4p.

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Bottoms up! Music's biggest names are getting tipsy off branded-liquor deals; others are nursing hangovers.

• Authors : Hampp, Andrew

• Source: Billboard. 2013, Vol. 125, Issue 5, pages. 1

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Another round: spirits brand Jim Beam finds its rock sponsorships highly rewarding.

• Authors : Hampp, Andrew

• Source: Billboard. 2012, Vol. 124, Issue 19, pages. 1

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This drink's on me: for artists and liquor companies, equity stakes are the new endorsement deals.

• Authors : Hampp, Andrew; Mitchell, Gail

• Source: Billboard. 2012, Vol. 124, Issue 13, pages. 1

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Iglesias partners with Atlantico Rum, MetroPCS.

• Authors : Cobo, Leila

• Source: Billboard. 2011, Vol. 123, Issue 35, pages. 1

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Big Pink: already big in urban music circles, vodka brand Nuvo jumps into the Latin market.

• Authors : Ben-Yehuda, Ayala

• Source: Billboard. 2010, Vol. 122, Issue 29, pages. 1

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Univision unveils summer concerts.

• Authors : Cobo, Leila

• Source: Billboard. 2009, Vol. 121, Issue 22, pages. 1

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Rhyme & reason: rapper Q getting big push from TAG, MTV.

• Authors : High, Kamau

• Source: Billboard. 2008, Vol. 120, Issue 36, pages. 1

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Bacardi teams with blogs.

• Authors : Paine, Andre

• Source: Billboard. 2008, Vol. 120, Issue 35, pages. 1

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Bacardi gets into the groove: liquor brand signs groove Armada to 360 deal.

• Authors : Brandle, Lars

• Source: Billboard. 2008, Vol. 120, Issue 14, pages. 1

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Diddy inks $100m vodka branding deal.

• Source: Billboard. 2007, Vol. 119, Issue 44, pages. 1

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Appetite regained.

• Authors : Ferguson, Tom

• Source: Billboard. 2006, Vol. 118, Issue 20, pages. 1

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'Ice' gets hot.

• Authors : Paoletta, Michael

• Source: Billboard. 2005, Vol. 117, Issue 46, pages. 1

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This Rehr's for you.

• Authors : Holland, Bill

• Source: Billboard. 2005, Vol. 117, Issue 45, pages. 1

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Fireball Ministry: Their Rock is Not Our Rock.

• Authors : Teitelman, Bram

• Source: Billboard. 2005, Vol. 117, Issue 44, pages. 1

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Leap in Latin market hints at opportunity. (Latin Notas).

• Authors : Cobo, Leila

• Source: Billboard. 2003, Vol. 115, Issue 29, pages. 1

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Liquor ads brewing controversy at radio.

• Authors : Holland, Bill

• Source: Billboard. 1996, Vol. v108, Issue n51, pages. 2

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Venue Views[TM]. (Touring).

• Authors : Deckard, Linda

• Source: Billboard. 2002, Vol. 114, Issue 19, pages. 1

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Tour goes 'backstage'.

• Authors : Waddell, Ray

• Source: Billboard. 2002, Vol. 114, Issue 13, pages. 1

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Keith poised for tour success: Coors original will sponsor country star on his first headlining tour. (Touring).

• Authors : Waddell, Ray

• Source: Billboard. 2002, Vol. 114, Issue 11, pages. 1

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Zima, VH1 plan Labor Day weekend music festival.

• Authors : Jeffrey, Don

• Source: Billboard. 1995, Vol. v107, Issue n20, pages. 2

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Seagram deal: trade weighs impact on MCA Music, Video.

• Authors : Rosen, Craig; Fitzpatrick, Eileen; Jeffrey, Don

• Source: Billboard. 1995, Vol. 107, Issue 16, pages. 2

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Vivendi Universal Signs UMG's Morris.

• Authors : GARRITY, BRIAN

• Source: Billboard. 2000, Vol. 112, Issue 52, pages. 1

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Seagram, Vivendi In Buyout Talks.

• Authors : GARRITY, BRIAN; Christman, Ed; Masson, Gordon

• Source: Billboard. 2000, Vol. 112, Issue 26, pages. 1

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Top Managers Mull The State Of The 'UniGram' Union.

• Source: Billboard. 1998, pages. 1

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Europe's DG4 Clears Seagram's PolyGram Acquisition.

• Authors : Clark-meads, Jeff

• Source: Billboard. 1998, pages. 1

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The Word On The Street.

• Authors : Jeffrey, Don

• Source: Billboard. 1998, Vol. 110, Issue 23, pages. 1

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FCC head addresses liquor ad debate; ARS ordered to sell Rochester stations.

• Authors : Taylor, Chuck

• Source: Billboard. 1996, Vol. v108, Issue n45, pages. 1

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Alcohol labeling bill update.

• Authors : Holland, Bill

• Source: Billboard. 1994, Vol. v106, Issue n20, pages. 1

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Sixteen acts board Crown Royal Caravan.

• Authors : Morris, Edward

• Source: Billboard. 1994, Vol. v106, Issue n19, pages. 1

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Jack Daniels tests music waters: links with RAC to sponsor new artist.

• Authors : Cronin, Peter

• Source: Billboard. 1993, Vol. v105, Issue n39, pages. 1

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Smirnoff inked a deal with Live Nation/Insomniac to be the official liquor sponsor for more than 25 festivals worldwide this year

• Source: Billboard. March 21, 2015, Vol. 127 Issue 8, p13, 1 p.

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Promoters could face a ban on liquor tie-ins.

• Authors : Haring, Bruce

• Source: Billboard. 1989, Vol. v101, Issue n3, pages. 2

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