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Periodical

WHAT YOU DON'T KNOW ABOUT APPLE.

Authors : CARR, AUSTIN

Subjects: *MARKETING strategy; *MARKETING of new products; *BRAND extensionAPPLE Inc. APPLE Inc. APPLE Inc. AAPLJOBS, Steven, 1955-2011; COOK, Tim, 1960-

Source: Fast Company. Apr2013, Issue 174, p35-38. 3p. 6 Color Photographs, 1 Black and White Photograph, 1 Graph.

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Periodical

The Real Legacy of Steve Jobs.

Authors : Tetzeli, Rick

Subjects: APPLE Inc.; INDUSTRIAL management; JOBS, Steven, 1955-2011

Source: Fast Company. Apr2015, Issue 194, p70-76. 6p.

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Periodical

MAGIC SHOP.

Authors : Frankel, Alex

Subjects: *JOB performance; *CUSTOMER satisfaction; *CUSTOMER servicesAPPLE Inc. APPLE Inc. APPLE Inc. AAPL

Source: Fast Company. Nov2007, Issue 120, p45-49. 4p.

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Periodical

BELIEVE IT OR NOT, HE'S A PC.

Authors : Sacks, Danielle

Subjects: *ADVERTISING campaigns; *CORPORATE growth; *EXECUTIVE ability (Management)UNITED StatesCRISPIN Porter & Bogusky (Company) ; MICROSOFT Corp. 081466849 MICROSOFT Corp. MICROSOFT Corp. 081466849 081466849 MICROSOFT Corp. 081466849 MSFT; APPLE Inc. APPLE Inc. APPLE Inc. AAPL...

Source: Fast Company. Jun2008, Issue 126, p64-73. 9p. 4 Color Photographs.

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