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WOKE ATTITUDE.

• Authors : LE GOFF, DELPHINE

Subjects: *CONSUMERS; *ADVERTISING; *MARKETING

• Source: Stratégies. 12/12/2019, Issue 2019/2020, p24-25. 2p.

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Influencer endorsement posts and their effects on advertising attitudes and purchase intentions.

• Authors : Herrando, Carolina¹ (AUTHOR) ; Martín‐De Hoyos, María José² (AUTHOR)

Subjects: *MILLENNIALS; *ADVERTISING; *INTERNET advertising

• Source: International Journal of Consumer Studies. Nov2022, Vol. 46 Issue 6, p2288-2299. 12p. 1 Color Photograph, 2 Diagrams, 7 Charts.

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The power of creative advertising: creative ads impair recall and attitudes toward other ads.

• Authors : Jin, Hyun Seung¹ (AUTHOR); Kerr, Gayle¹ (AUTHOR); Suh, Jaebeom² (AUTHOR)

Subjects: *ADVERTISING; *AUTOMOBILE recall; ATTITUDE (Psychology)

• Source: International Journal of Advertising. Dec2022, Vol. 41 Issue 8, p1521-1540. 20p. 1 Diagram, 4 Charts.

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How impactful is in-store marketing?

Subjects: *CONSUMERS; *ADVERTISING; ATTITUDE (Psychology)

• Source: Checkout. Jul2023, Vol. 49 Issue 7, p68-69. 2p.

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Searching in Disguise.

• Authors : Notess, Greg R.¹

Subjects: *ADVERTISING; *INFORMATION retrieval; *INTERNET

• Source: Online (0146-5422). Jan/Feb2012, Vol. 36 Issue 1, p43-46. 4p.

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Sincere Scribbler.

• Authors : Flora, Carlin

Subjects: *ADVERTISING; *OCCUPATIONAL roles; ATTITUDE (Psychology)

• Source: Psychology Today. Sep/Oct2011, Vol. 44 Issue 5, p28-29. 2p.

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What Are You Offended By Today, and What's It Costing You?

• Authors : Anderson, Dave¹

Subjects: *ADVERTISING; *ORGANIZATIONAL goals; ATTITUDE (Psychology)

• Source: Dealer Magazine. Mar2018, Vol. 25 Issue 3, p6-7. 2p.

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How to survive in advertisement flooding: The effects of schema–product congruity and attribute relevance on advertisement attitude.

• Authors : Lee, Jihyeon¹ (AUTHOR); Kim, Hanku¹ (AUTHOR)

Subjects: *ADVERTISING; *PRODUCT attributes; *PRODUCT design

• Source: Journal of Consumer Behaviour. Mar2022, Vol. 21 Issue 2, p214-230. 17p.

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Living and working on the Web.

• Authors : Çakir, Ahmet E. (AUTHOR)

Subjects: *ADVERTISING; *DATABASE management; *DIFFUSION of innovations

• Source: Behaviour & Information Technology. May2015, Vol. 34 Issue 5, p439-442. 4p.

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(The lack of) fluency and perceptions of decision making.

• Authors : Jain, Gaurav¹ (AUTHOR) ; Shrivastava, Sunaina² (AUTHOR); Nayakankuppam, Dhananjay³ (AUTHOR)

Subjects: *DECISION making; *INFORMATION processing; ATTITUDE (Psychology)

• Source: Journal of Marketing Communications. Sep2021, Vol. 27 Issue 6, p670-684. 15p. 1 Chart.

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